In deli, flavorful and spicy cuisines are added to the usual lineup of rotisserie chicken and sandwiches. In produce, hot peppers are growing double digits. The number of spicy marinades, dressings, desserts and even alcoholic beverages are growing at their fastest rate ever.
Millennials are a driving force as they prefer sophisticated combinations incorporating hot and spicy flavors. Beyond the heat, Millennials seek out complex and flavorful blends, whether purchasing nuts, snacks, chocolate or gummies.
Experimentation of unexpected flavor combinations is popular, with shoppers hearing about tastes that used to be obscure or unknown like ultra-hot Ghost pepper now on popular foods and cooking shows. Tabasco’s new Scorpion Sauce, its hottest variety yet, sold out online in one day – it did not even make it to store shelves.
These flavor trends are growing in candy and snacks as well. In fact, Mintel found that snack foods showing the strongest category growth were for hot and spicy foods, followed by prepared meals and sauces.
Looking to spice up your candy and snack aisles?
Here are some of the highest scoring hot and spicy entries by category.
Thai Satay Bar
Chili Crunch Bar
Chocorocks Hot Rocks
Dark Chocolate Covered Flame Raisins
Duke’s Cajun Andouille Smoked Shorty Sausages
Cinnamon Spice ProBurst Bites
Sweet Heat Starburst
Sweet Heat Skittles
Extreme Heat Worms
AM Hot and Spicy Breakfast Sausage
Gouda & Romano Cheese with Cracked Pepper Quinoa Chips
Korean Barbecue Chips
Tandoori Spice Pita Chips
Sriracha Chili Kale Chips
Mango Chipotle Macadamias
Honey Sriracha Macadamias
Wasabi Ginger Protein Chips
Honey Habanero Jerky
Jalapeno Meat Stick
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