2024 Seasonal Insights

2024 Halloween Sales Review

Thursday, December 12, 2024
1:00 pm ET

A tough marketplace prompted subdued Halloween sales in 2023, though those who engaged celebrated in style, with big gains for seasonal chocolate. With another year of weekday timing, will the 2024 Halloween season be a trick or a treat for retailers and candy makers? Did Boomers go back to purchasing Halloween candy for trick-or-treaters? Are Millennials engaged? Join the Halloween 2024 seasonal review as NCA and Anne-Marie Roerink, president of 210 Analytics take a closer look at: 

  • Seasonal highlights 
  • Market review and shopper engagement 
  • Sales results and drivers 
  • Merchandising performance 
  • 2022 preparation and recommendations 

Made possible by:

YumEarth

Data provided by:

Circana
210 Analytics
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.

State of Treating and 2023 Annual Sales Review

Headwinds grew stronger in the second half of 2023 driving the outside marketplace to have an oversized impact on categories around the store, including confectionery. While inflation boosted dollar sales, unit and volume sales experienced declines. How will the retail landscape look in 2024? Join NCA and Anne-Marie Roerink, president of 210 Analytics, to examine: 

  • The details of the confectionery category’s performance in 2023 
  • An in-depth marketplace review 
  • Shopper and online engagement metrics.  

The webinar and the State of Treating research is made possible by Blommer Chocolate Company. 

Made possible by:

Blommer Chocolate Company

Data provided by:

Circana
210 Analytics
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.

2024 Valentine’s Day Sales Review

Valentine’s Day has conquered the hearts of Millennials and a continued home-centric world delivered a big 2023 holiday. Amid financial pressure, will Valentine’s Day continue to deliver for confectionery in 2024? Will seasonal non-chocolate candy continue to grow in the typically chocolate-centric holiday? Join NCA and Anne-Marie Roerink, principal at 210 Analytics to see where the 2024 holiday nets out. This webinar, made possible by Sweethearts®, will review category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2025 planning. Come away with:  

  • Seasonal highlights 
  • Market and shopper review 
  • Sales results 
  • Merchandising performance 

Made possible by:

Sweethearts

Data provided by:

Circana
210 Analytics
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.

2023 Winter Holidays Sales Review

The pressure on America’s pocketbook is real and today’s shopping and consumption patterns reflect a constant balancing act between money-well-spent and money-well-saved. Yet, consumers are willing to create room in their budget for special celebrations and little treats. Where will the 2023 holiday net out? Will online sales continue to have an oversized impact on holiday confectionery sales? Will mass continue to lead the way on growth? Join NCA and Anne-Marie Roerink, president of 210 Analytics for a review of category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2024 planning. The webinar, made possible by Frankford Candy, will take a closer look at:  

  • Seasonal highlights  
  • Market and shopper review  
  • Sales results  
  • Merchandising performance  

Made possible by:

Cargill

Data provided by:

Circana
210 Analytics
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.

2024 Easter Sales Review

Thursday, May 23, 2024
1:00 pm ET

The earliest Easter timing in many years shortened the 2024 season by two weeks — emphasizing merchandising and sell through in the final weeks. How did the season fare? Was the shorter season able to meet and beat the very strong 2023 performance? What did consumer engagement look like? The 2024 Easter Sales Review, made possible by Peeps® Marshmallow Candy, will feature NCA and Anne-Marie Roerink, president at 210 Analytics, to take a closer look at:  

  • Seasonal highlights  
  • Market review and shopper engagement  
  • Sales results and drivers  
  • Merchandising performance  
  • 2023 preparation and recommendations  

Made possible by:

Data provided by:

Circana
210 Analytics
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Anne-Marie Roerink is the president of 210 Analytics, LLC — a marketing/research company with a specialty in food retailing. Working closely with retailers, manufacturers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Using in-depth data analytics, she undercovers the challenges and opportunities in the CPG world. Prior to founding 210 Analytics, Anne-Marie was previously the head of research for FMI and she continues to do work in many categories aside from candy. Anne-Marie authors NCA’s flagship State of Treating series along with the rotating report series on chocolate consumers, candy consumers and seasonal confectionery consumers.