From flavor explosions to form-factor reinventions, the Most Innovative New Product Awards spotlight the sure bets in two of the hottest aisles in retail: candy and snacks. These highly anticipated products give the industry a first look at the future, recognizing products that spark excitement on shelves and drive growth in the marketplace.

Who decides the winners? 

A panel of top-tier retailers representing votes on the most breakthrough products and concepts. These are the decision-makers behind the brands consumers see in stores. 

Winning here isn’t just about a trophy. It’s about earning a spot in the spotlight — and on the shelf. The awards will be presented during an exciting kickoff event the night before the show floor opens. → Attend the pre-show awards ceremony

Why it matters 

• Your product gets in front of the most powerful buyers in the business. 
• Gain instant industry credibility and attention. 
• Be seen as a trendsetter, not a follower. 
• Amplify your innovation to the entire Expo audience. 

Ready to win the aisle? 

Get in on the action by submitting your best new products.  

→ Learn more about MINPA process