LAS VEGAS — The future of candy and snacks is taking shape – and it’s bigger, bolder, and more innovative than ever. Ahead of the 2026 Sweets & Snacks Expo, standout trends are defining how brands are capturing consumer attention and driving excitement across these dynamic categories.

These are the trends coming to life on the show floor:

  • Newstalgia is reshaping the classics: Iconic treats are making a powerful return with modern twists, blending familiarity with fresh, formats, flavors, and experiences designed for today.
  • More in every bite: Consumers want more from their treats – and brands are delivering with daring combinations of flavors, textures, and formats, turning every bite into a discovery.
  • Made for the moment: From seasonal celebrations to everyday enjoyment, limited-time flavors, standout packaging, and themed products are creating consumer urgency and elevating every occasion.

Don’t miss this: The Most Innovative New Product Awards will recognize products in 12 categories, plus the brand-new Trailblazer and Powerhouse awards.

Register now: Don’t miss Sweets & Snacks at the Las Vegas Convention Center from May 19–21. To register, visit SweetsAndSnacks.com.

Set up an interview: To connect with a Sweets & Snacks spokesperson, email SweetsAndSnacks@TeamLSG.com. Visit the official Sweets & Snacks Media Kit for more information and media resources.

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About Sweets & Snacks Expo
The Sweets & Snacks Expo is the premier event for the confectionery and snack industries. Featuring new product launches, business-building solutions, and merchandising innovations, this annual trade show brings together qualified candy and snack retail professionals and company representatives who showcase the latest in candy and snack products. The event is hosted by the National Confectioners Association. Learn more at SweetsAndSnacks.com.

About the National Confectioners Association (NCA)
The National Confectioners Association is the voice of the U.S. confectionery industry. Our member companies create moments of joy with chocolate, candy, gum, and mints, drive $55 billion in retail sales, and add a little sweetness to life. NCA champions policies that help candy makers and other stakeholders in this unique category thrive while reminding consumers that chocolate and candy are treats. Learn more at CandyUSA.com or follow NCA on Facebook, X, and Instagram.