Confectionery’s Contributions to Emotional Wellbeing
Consumers’ approaches to eating have become more holistic as they look for food that delivers not only physical benefits but also emotional wellbeing, and confectionery has often played a key role in fulfilling this need. This session, grounded in the latest research by industry leader Mintel, examines four proven “emotional need states” that confectionery manufacturers should consider when marketing their products to help them reach shoppers looking to support their emotional wellbeing.
June 23, 2021 | 3:30 pm – 4:10 pm
Marcia Mogelonsky, Ph.D., is the Director of Insight, Food & Drink at Mintel. Since 2000, Marcia Mogelonsky has brought her expert understanding of the demographics of confectionery and snack consumers to Mintel. Previous employed by USAID and USDA, Marcia is a noted specialist in her field and is often quoted in leading trade and consumer publications.