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Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods
Increasingly consumers are seeking to reduce calories, sugars and carbohydrates in their treats, but few want to compromise on taste. Products positioned as low in sugar or calories in the indulgent category are often perceived as having significant taste barriers, turning some consumers away. This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets R&D & Innovation Manager Lauren Jans on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.
June 25, 2021 | 8:15 am – 8:55 am
Beth Nieman Hacker brings over 30 years to her role as director of global market research at Tate & Lyle and is primarily responsible for food and beverage category insight strategy and trend identification. In her previous role with Abbott Nutrition, she directed global research and tactical initiatives for its adult nutrition brands, facilitated projects around brand positioning and communications and managed projects for global new product development.
Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and extensive public speaking. Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies as editor and editorial director of publication New Product News.
Lauren Jans is the R&D and Innovation manager at SmartSweets where she oversees all new product development, product quality and reformulation initiatives. Lauren joined SmartSweets in 2018 after seeking an opportunity to combine her passion for wellness and entrepreneurship with her childhood love of candy and science. She has led the brand’s innovation portfolio through an extensive range of low sugar confections for Canadian and US markets including gummies, fruit chews and twists. Prior to SmartSweets, Lauren was an R&D scientist at Mondelez where she was responsible for innovation under the iconic Cadbury brand including Dairy Milk, Mini Eggs and Caramilk