Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods
Increasingly consumers are seeking to reduce calories, sugars and carbohydrates in their treats, but few want to compromise on taste. Products positioned as low in sugar or calories in the indulgent category are often perceived as having significant taste barriers, turning some consumers away. This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets founder Tara Bosch on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.
June 24, 2021 | 8:15 am – 8:45 am
Beth Nieman Hacker brings over 30 years to her role as director of global market research at Tate & Lyle and is primarily responsible for food and beverage category insight strategy and trend identification. In her previous role with Abbott Nutrition, she directed global research and tactical initiatives for its adult nutrition brands, facilitated projects around brand positioning and communications and managed projects for global new product development.
Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and extensive public speaking. Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishing companies as editor and editorial director of publication New Product News.
Tara Bosch is the founder of SmartSweets, a fast-growing confectionery brand found in more than 18,000 stores across the U.S. and Canada. With her love affair with candy, she was inspired to create SmartSweets by a conversation with her grandmother about reducing sugar in candy. After months of recipe testing with a gummy bear mold from Amazon, she launched SmartSweets, which quickly grew into a million-dollar brand within its first six months on store shelves.