2021: State of the Snacks Industry

Sally Lyons-Wyatt, Executive Vice President & Practice Leader, IRI
This session provides the Sweets & Snacks Expo’s perennial view of the snack category from a shopper, consumer and retailer perspective.

The Future of Cannabis & CBD in Confectionery Products

Chris Walsh, CEO, Hemp Industry Daily; Tish Pahl, Esq., Olsson Frank Weeda Terman Matz PC
This session covers a regulatory update on the safety, federal and state laws, risks and rewards of entering the cannabis market and provides an overview of the market for CBD products, with a specific focus on edibles.

How to Develop Creative Merchandising Solutions

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

The Future Store Experience

Michael Sansolo, Author & Columnist, Morning News Beat
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.

Claim to Fame: Positioning Snacks for Success in Post-Pandemic World

Jared Koerten, Head of Packaged Food at Euromonitor International
This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.

The Future of PayPoints

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

The Perfect Moment: Creating New Snacking & Treating Occasions

Joel Allen, SVP, Hy-Vee; Sarah Long, Chief Marketing Officer, Mars Wrigley U.S.; Jennifer Meyer, Regional Director Brand Partnerships, Instacart; Matthew Tice, Category Leadership Director, Mars Wrigley U.S.
This session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Liz Denworth, VP, Sales, MikMak
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that’s relevant for today’s consumers.