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2021: State of the Snacks Industry

Wabash Ballroom

Sally Lyons-Wyatt, Executive Vice President & Practice Leader, IRI
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This session provides the Sweets & Snacks Expo’s perennial view of the snack category from a shopper, consumer and retailer perspective.

The Future of Cannabis & CBD in Confectionery Products

Room 104

Chris Walsh, CEO, Hemp Industry Daily; Tish Pahl, Esq., Olsson Frank Weeda Terman Matz PC
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This session covers a regulatory update on the safety, federal and state laws, risks and rewards of entering the cannabis market and provides an overview of the market for CBD products, with a specific focus on edibles.

How to Develop Creative Merchandising Solutions

Destination Retail Theater

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
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This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

The Future Store Experience

Destination Retail Theater

Michael Sansolo, Author & Columnist, Morning News Beat
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This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.

Claim to Fame: Positioning Snacks for Success in Post-Pandemic World

Discovery Theater

Jared Koerten, Head of Packaged Food at Euromonitor International
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This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
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From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

The Perfect Moment: Creating New Snacking & Treating Occasions

Discovery Theater

Joel Allen, SVP, Hy-Vee; Sarah Long, Chief Marketing Officer, Mars Wrigley U.S.; Jennifer Meyer, Regional Director Brand Partnerships, Instacart; Matthew Tice, Category Leadership Director, Mars Wrigley U.S.
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This session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking.

The Impact of Lighting on the Shopping Experience

Destination Retail Theater

Cam Cloeter, Founder, Impulse Marketing
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This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Destination Retail Theater

Liz Denworth, VP, Sales, MikMak
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This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

The Retailer’s Omni-Channel Journey

Discovery Theater

Michael Sansolo, Author & Columnist, Morning News Beat
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This session will detail the many challenges and decisions companies must make in management, finances, technology, merchandising and more to successfully enter the omni-channel world with examination of how this impacts product suppliers.

‘Tis the Season to Be Online

Destination Retail Theater

Dan Sadler, Principal, Client Insights, IRI
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Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.

Taste of the Future: Rising Flavor Trends in Candy & Snacks

Discovery Theater

Kelli Heinz, Vice President of Marketing & Industry Affairs, Bell Flavors & Fragrances
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This session explores recent flavor trends in the candy and snacks categories. We’ll look at how each generation reacts to flavor innovations and how manufacturers are marketing innovations to appeal to their respective demographic segments. We’ll also show how Covid-19 has impacted flavor choices with consumers this past year.

Confectionery’s Contributions to Emotional Wellbeing

Discovery Theater

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink
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Consumers are refocusing their attention on health and wellness, and confectionery’s role in supporting their emotional well-being has never been stronger thanks to the COVID-19 pandemic. This session, grounded in the latest research by Mintel, examines ways in which confectionery manufacturers should consider consumers’ needs and desires when marketing their products.

2021: State of Treating

Wabash Ballroom

Anne-Marie Roerink, Principal, 210 Analytics, LLC
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This session provides the Sweets & Snacks Expo’s perennial view of the candy category from shopper, consumer and retailer perspectives. Attendees will preview NCA's latest signature research, which will debut for the first time to Sweets & Snacks Expo attendees during this session.

Diversity, Equity and Inclusion: A Journey Not a Destination

Room 104

Sarah Alter, President & CEO of Network of Executive Women; Natasha Miller Williams, Head of Diversity & Inclusion, Ferrara Candy Company
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This session puts confectionery industry leaders in conversation on the topics of diversity, equity and inclusion and will touch on the business case for DEI, the importance of allyship and the issues facing women, people of color and other diverse groups in the confectionery and snack industry.

Driving Data-Driven Growth During COVID-19 and Beyond

Discovery Theater

Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
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This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
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From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

‘Tis the Season to Be Online

Destination Retail Theater

Dan Sadler, Principal, Client Insights, IRI
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Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.