Views Navigation

Session Views Navigation

Today

Delivering Chocolate Experiences Today & Tomorrow

Discovery Theater

Laura Bergan, Director, Barry Callebaut Brand
━━━━━━━
What are consumers looking for on the shelf? What experiences are affecting consumer purchase behavior with chocolate treats? Take a look at the future of chocolate alongside Barry Callebaut’s marketing team, which will present a preview of how chocolate will be reaching new consumer groups in the near future and how taste and sensory delight will stay front and center for all consumers.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Destination Retail Theater

Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

Power Pitch: Get to Yes with the Retail Decision Maker

Discovery Theater

Michael Sansolo, Author & Columnist, Morning News Beat; Nancy Gallardo, Category Manager – Snacks, 7-Eleven; Todd Gean, Category Manager – Candy, Hy-Vee
━━━━━━━
Back again for another season, this highly-engaging Shark Tank-style pitch session offers two companies the opportunity to present their product innovations to a panel of retail category decision makers.

How to Develop Creative Merchandising Solutions

Destination Retail Theater

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
━━━━━━━
This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

Connecting the Physical and Digital Shelves

Discovery Theater

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
━━━━━━━
This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.

The Impact of Lighting on the Shopping Experience

Destination Retail Theater

Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.

The Future Store Experience

Destination Retail Theater

Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.

‘Tis the Season to Be Online

Discovery Theater

Dan Sadler, Principal, Client Insights, IRI
━━━━━━━
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.

Generational Snacking After COVID-19

Discovery Theater

Darren Seifer, Food and Beverage Industry Analyst, The NPD Group
━━━━━━━
Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
━━━━━━━
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

What’s Next? Cannabis & Confectionery Trends

Discovery Theater

Chris Walsh, CEO, Hemp Industry Daily
━━━━━━━
This session provides an overview of the market for CBD products, with a specific focus on edibles, and explores sales data and estimates for CBD-infused candy and gum.

Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods

Room 104

Beth Nieman Hacker, Director of Global Market Research, Tate & Lyle;
Lynn Dornblaser, Director of Innovation and Insight, Mintel; Lauren Jans, R&D and Innovation Manager, SmartSweets
━━━━━━━
This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets R&D & Innovation Manager Lauren Jans on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.

Considering Cannabis? What You Need to Know Before Entering the Industry

Wabash Ballroom

Nancy Whiteman, CEO, Wana Brands
━━━━━━━
This session offers advice from the CEO of North America’s largest cannabis-infused edibles producer on building a cannabis brand and preparing a company for partnerships with the cannabis industry. Attendees will learn about the challenges in the industry, including licensing and regulations, and the necessary steps to build a cannabis brand when regular marketing channels and strategies are not an option.

Alternative Confectionery Solutions for Varied Lifestyles

Discovery Theater

Melissa Tisoncik, R&D Director, Blommer Chocolate
━━━━━━━
This session will review new ingredient technologies, including methods for adding functional benefits to a product, reducing ingredients in a product and replacing mainstream ingredients.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Destination Retail Theater

Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

The Shopping Experience: Now Tastier Than Ever

Discovery Theater

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
━━━━━━━
How can the confectionery industry make shopping for candy as fun as consuming it? This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

The Impact of Lighting on the Shopping Experience

Destination Retail Theater

Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.

Marketers Need a New Dimension in Consumer Targeting

Discovery Theater

Peter Picard, Vice President of Strategic Planning & Research, ‎Blue Chip Marketing Worldwide; Sonja Evans, Associate Director - Business Intelligence, ‎Blue Chip Marketing Worldwide
━━━━━━━
This session will present key research-based findings and recommendations for how marketers can change the course of communications and show how the essential role of snacks and sweets differs by life stage; how marketers can successfully adapt communications to people in new situations; and where and when marketers can engage these audiences to support purchase.

The Future Store Experience

Destination Retail Theater

Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.