Optimize Your E-Commerce Strategies for New Consumer Behaviors
Due to the COVID-19 pandemic, e-commerce has grown rapidly and is now where many experts expected it to be in a decade, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that’s relevant for today’s consumers.
June 25, 2021 | 12:30 pm – 1:10 pm
Rachel Tipograph is the founder & CEO of MikMak, a software company that accelerates e-commerce growth for brands. After leaving her role as Gap’s Global Director of Digital and Social Media in 2014, Rachel started MikMak to help brands execute multichannel strategies and accelerate their e-commerce growth. Forbes has listed Rachel as one of its “30 under 30 Who Are Changing The World,” and Fast Company named her one of “The Most Creative People in Business.”