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Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase

Images are an integral part of shoppers’ e-commerce path to purchase. They motivate traffic and conversion on product detail pages, clicks on digital ads and engagement with social posts. Yet, despite images being a key ingredient of customer acquisition and retention, many brands rely on their gut instinct when choosing visual content and use images without knowing if they will actually resonate with the intended audience. This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.

Jehan Hamedi, CEO, VIZIT

Jehan Hamedi is the founder and CEO of VIZIT. With more than a decade of experience in computational social science and artificial intelligence, he founded VIZIT to change the way brands present themselves online by bringing first-of-its-kind visual intelligence to image selection. His innovations have led to important advances in vision science and cognitive AI, resulting in eight patents and an award-winning software platform. Before launching VIZIT, Jehan led global market development for Crimson Hexagon (acquired by Brandwatch), working with leading global brands, retailers and technology companies, including Google, Twitter, Walgreens, Toyota and Paramount Pictures.

Christina Garnett, Senior Insights Strategist, VIZIT

Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors and more. With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience.