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Sweet Success: How to Convert Shoppers into Sweet Snack Buyers

Thanks to the COVID-19 pandemic, consumer behaviors have changed drastically as shoppers have shifted priorities and made the most of each shopping trip – both in-person and online. This session explores macro-shopping trends and shares Ferrara’s research on shopper conversion in the cookie aisle, including new research on shelving principles for cookies. Attendees will understand the impact of COVID-19 on shopper behavior, both in-store and online, along with the world of click-and-collect to drive purchases in the impulse category of sweet snacking in a post-pandemic world.

June 23, 2021 | 9:30 am 10:10 am

Caroline Bader, Vice President Of Category Management, Ferrara Candy Company
Ferrara Candy Company

In her role at Ferrara, Caroline Bader leads a collaborative and industry-leading category management organization that is proactively delivering thought leadership via trusted and actionable insights across non-chocolate, cookies, seasonal and fruit snacks to retail partners. Prior to joining Ferrara, Caroline spent 12 years at Mars Wrigley Confectionery, most recently as the director of the Category Leadership Center of Excellence, and spent time honing her analytical skills at IRI and Nielsen.