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Taste of the Future: Rising Flavor Trends in Candy & Snacks

This session explores recent flavor trends in the candy and snacks categories. We’ll look at how each generation reacts to flavor innovations and how manufacturers are marketing innovations to appeal to their respective demographic segments. We’ll also show how Covid-19 has impacted flavor choices with consumers this past year.

June 23, 2021 | 2:30 pm 3:10 pm

Kelli Heinz

Kelli leads the marketing teams in North America, South America, Mexico, Asia Pacific and China, identifying future trends and forecasts within the food, beverage, personal care and household care industries. Kelli works across disciplines – from R&D to Communications to Sales – to bring flavor and fragrance innovations to the marketplace. Kelli maintains strong professional relationships with key stakeholders and industry associations, including local, state and federal agencies and media to increase awareness of Bell Flavors & Fragrances and show support for the Flavor & Fragrance industries.