The Perfect Moment: Creating New Snacking & Treating Occasions
Over the past year, shoppers’ reasons for reaching for treats and snacks and their expectations for what they want from their favorite brands have shifted significantly. This session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking. Pulling from relevant data, this session will specifically highlight generational snacking and treating behavior trends, new campaigns and programs around both classic holidays and new celebration moments and actionable tools for leveraging seasonal opportunities to drive engagement and purchases.
June 23, 2021 | 12:30 pm – 1:10 pm
Sally Lyons Wyatt is a recognized thought leader in the CPG retail industry and is a frequent keynote speaker on consumer eating and shopping trends. As an executive and practice leader for IRI’s Client Insights division, Sally is responsible for driving integrated initiatives as well as measuring their success within consumer strategy, consumer/customer insights, media and personalization practice areas. Her vast experience includes managing and developing global account teams that service Fortune 500 companies.