The Physical Store: New Realities, New Opportunities
When consumers no longer have to step inside of a store to shop for their favorite items, physical stores risk becoming mere points of fulfillment, differentiated only by level of convenience. This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want. Attendees will learn strategies for delivering delight at retail, including case studies on making bold, differentiated choices and overcoming challenges at checkout.
June 24, 2021 | 3:30 pm – 4:10 pm
As President of ChaseDesign, Joe Lampertius leads the shopper-based design practice and the development of ChaseDesign’s hundreds of successful growth and design initiatives, which have driven category and department growth at retailers like Walmart, Target, Kroger, CVS, Walgreens, Dollar General and more. Joe was previously Global CEO of GREYshopper, the shopper marketing division of GREY advertising. He began his career in traditional packaged goods, with brand management and new product development roles that took him across leading beer and apparel brands.
Peter Cloutier helps clients translate how and why people buy into more profitable retail experiences. Peter brings decades of experience leading retail experience design initiatives for blue chip brands and leading retailers alike. Honored as a Distinguished Faculty Member of the Path to Purchase Institute, Peter has published thought leadership in Ad Age, The Drum, Path to Purchase IQ, Campaign, MediaPost and The Huffington Post.