As trade shows come off a long pause due to the pandemic, now is the perfect time to review your exhibiting program and make adjustments to ensure you are positioned for greater success going forward.

NCA’s Exhibitor Success & ROI Center is your and your team’s FREE on-demand 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost.

Follow this effective four-step exhibitor success program to revitalize your re-entry to live exhibiting.

Step 1:

Download Planning & Measurement Tools

Plan your time at the 2022 Sweets & Snacks Expo with our 16-week tradeshow planning & management tool, exhibit budgeting & cost control calculator and our exhibiting & financial performance metrics tool.

Step 2:

Define Your Outcomes

Get together with your marketing and sales management team and work through this four-step process to dramatically improve your odds of having a successful exhibiting experience.

Step 3:

Identify & Attract Your Ideal Customer

The principle of selective attraction is one of the most important things you need to address to execute an effective exhibit. You do not want to just rent space, show up and hope the right people find you.

Step 4:

Manage Your Experience & Leads

Managing your visitor experience means carefully addressing your exhibit, product/service presentation/demonstration and your exhibit staff. It’s also critically important to understand that leads are the REAL product of the show.

Make use of these resources throughout your planning!

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