During the Most Innovative New Product Awards, retail and category thought leaders representing 85% of the category buying power judge 300+ products, recognizing 55 products spanning the confectionery and snack industry in 11 categories.
The Most Innovative New Product Awards program showcases the most innovative ideas, concepts and products in two of the hottest categories in the store – candy and snacks! The awards recognize products in 11 distinct categories, including Best in Show and Small Business Innovator.
The program is competitive and received over 200 product submissions from nearly 100 companies in 2021.
The judging panel includes top retailers and wholesalers across multiple retail channels. The buying power of the retailers and wholesalers represented on the panel accounts for nearly 85 percent of candy and snack buying sales in the U.S. This is your opportunity to get your innovative products in front of the retail buyers who make product decisions.