The Sweets & Snacks Expo may be over, but the opportunities for industry education continue! These Sweets & Snacks On Demand education opportunities present timely insights.
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Looking for more? Don’t miss the other parts of Sweets & Snacks On Demand, including the Innovative Product Showcase, Manufacturer Search, Product Spotlight, Webinar Archive.
Trends in Better-for-You Confectionery & Snacks
What are “better-for-you” confectionery and snacks and what is driving consumers to purchase them? This webinar will look at the broad spectrum of “better-for-you” confectionery and snacks and the factors consumers consider when evaluating “better-for-you” confectionery and snack products, including reduced sugar, low calorie, organic, natural or plant-based attributes. The webinar will also explore other aspects of “better-for-you,” including treating that supports emotional well-being.
Director of Insights – Food & Drink, Mintel
Marcia Mogelonsky has worked with Mintel since 2000, and after assisting in the development of Mintel’s food & drink platform in 2009, she now serves as Mintel’s food & drink director of insight. Before Mintel, Marcia worked as an independent trends and innovation consultant with a large global client base whose clients included The Hershey Company, Mars and Gate Gourmet. Marcia is frequently quoted in The New York Times, BBC, Reuters and Financial Times and has authored more than 100 reports on the U.S. market.
Finding Summer Sales Success with National Candy Month: A Case Study with Hy-Vee
For candy makers and retailers alike, National Candy Month can also help address the confectionery sales gap between Easter and Halloween while driving category permissibility based on emotional well-being and industry leadership. During this webinar, NCA’s Lynn Wylie will discuss Hy-Vee’s recent partnership with NCA around National Candy Month with Todd Gean, Hy-Vee’s confections category manager, and share best practices for future National Candy Month activations.
Attendees will walk away with a better understanding of National Candy Month’s potential to grow incremental confectionery sales as well as actionable ideas for activating around National Candy Month as a retailer, manufacturer or distributor.
Category Manager – Confections, Hy-Vee
“National Candy Month is our platform to create a fifth seasonal event during the summer months, bridging the gap between Easter and Halloween each year. We’re already brainstorming ways to make 2022 even bigger and better for our customers to deliver a third year in a row of double-digit growth.”
Generational Trends and the 10th Shopping Mission
The pandemic has changed shopper behavior, leaving a lasting impact on shopper missions and forcing a reinvention of the shopping process. Using insights from NielsenIQ, this webinar provides a closer look at the need to evolve the assumptions about generational shoppers and how they shop for confectionery and snack products.
Global Shopper Practice Leader, NielsenIQ
John is currently working as NielsenIQ’s Global Shopper Practice Leader providing strategic shopper research needs guidance for NielsenIQ Product Innovation and top client research development and activation. John holds a Bachelor of Science in Operations Research and a Masters in Business Administration.
The Sweet Spot for Millennials and Gen Z
As Millennials and Gen Z enter new life stages, the big question is whether they will mirror behaviors of past generations or bring unique demands that require the confections and snack industries to retool their thinking. This webinar dives into the categories and motivations that drive consumption for these generations at snacking and treating occasions. Attendees will be armed with information to guide the right messaging and product assortment that best fit the needs of these generations on the rise.
Food and Beverage Industry Analyst, The NPD Group
Darren Seifer is The NPD Group’s industry analyst for the food and foodservice industries and a contributing author of NPD’s annual “Eating Patterns in America” report, a compilation of all the food and foodservice research the company conducts over the year. Since joining NPD in 2007, Darren has provided insights based on NPD’s food-related research to organizations and companies across the country and has authored a number of food and beverage research reports that cover a wide range of food-related topics. Darren is also a contributing writer for several food and beverage trade publications.
State of Snacking
Snacking has seen continued demand in some categories but also reduced demand in others given the economic conditions and hybrid working models that exist today. This webinar provides a closer look at the macro-snacking universe and occasions from a shopper, consumer and retailer perspective. IRI will share insights on what is fueling growth categories, present ideas to turn declining categories around and find additional opportunities as consumers continue to settle into their new patterns of shopping and consumption.
Attendees will walk away with a better understanding of the trends that are underlying snack choices and the latest consumer purchase dynamics; micro-snacking segments, as well as nutritional benefits resonating with consumers and poised for future growth; and suggested actions industry leaders can take to maximize growth.
Sally Lyons Wyatt
Executive Vice President and Practice Leader, IRi
Sally Lyons Wyatt is a recognized food and beverage thought leader in the CPG and retail industries, a frequent keynote speaker and an authority on consumer eating and shopping trends. As an executive and practice leader for IRI’s Client Insights division, Sally partners with global clients to leverage big data, technology, omnichannel media and cutting-edge ideas to help achieve better results and drive growth.
Winning the Digital Candy & Snack Shopper
Online sales are continuing to skyrocket and even when shopping in-store, consumers are making decisions based on digital touchpoints and triggers. This webinar will explore the new digital consumer journey and how it changes the way brands and retailers will need to spark unplanned purchases to hit the mark with shoppers.
Chief Marketing Officer, Profitero
Mike Black is the chief marketing officer of Profitero, a leading provider of e-commerce intelligence for the industry. Prior to joining Profitero, Mike was vice president of product marketing at Nielsen, where he was responsible for launching new analytics products for brands and retailers. He is a prolific writer and thought leader on the subject of e-commerce and digital transformation.