Sweets & Snacks Expo is the premier B2B event for the confectionery and snack industries. As a B2B event, only qualified industry companies and their staff may attend Expo.
After reviewing the following requirements, if you feel that you cannot provide the documents required to attend, we recommend not registering because there are NO REFUNDS once the registration is completed. Show Management does not pre-qualify before registration.
Each person that registers must qualify on two levels:
- The registrant must be able to show that their company is actively involved in the candy industry and/or the snack industry.
- The registrant must be able to show that they are the owner or employee of the company.
No one under the age of 16 will be permitted to attend the event. Nursing infants are permitted.*
*Infant must be swaddled or carried and strapped to the body at all times.
Please select a category for more information on trade channel and documentation options. Show Management reserves the right to permit or deny admission to anyone based on information provided, to accept or reject information submitted, to request additional information at any time, and to recategorize attendee records based on our admissions requirements. If it is found that you registered in the incorrect category, you will be switched to the correct category, and the corresponding fee will be due. Recategorization does not provide an exception to the NO REFUNDS policy.
If you have any questions, please contact attendeehelp@sweetsandsnacks.com or call 833-336-3206 ext. 1 for customer service.
Concessions
Definition
Operators of a store, stand, stall or machine, generally located within another business or public space (i.e. event spaces, offices, malls, etc.) where candy or snacks are sold direct to consumer. The company must sell more than one candy/snack manufacturer’s product line or brand.
Qualified Businesses
- Vending
- Sports/Amusement/Theater
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- At least three external invoices dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – Proof of formation within 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name, industry function and include owner’s name(s). Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
General Retailer & E-Commerce
Definition
A traditional retail location (brick-and-mortar) or online store involved in the direct sale of finished candy and snack products to consumers. The company must sell more than one candy/snack manufacturer’s product line or brand.
Qualified Businesses
- Convenience (Includes Travel, University & Military retail)
- Department
- Value/Dollar
- Drug
- E-Commerce
- Grocery/Supercenter/Mass
- Club/Warehouse
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- At least three external invoices dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – Proof of formationwithin 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name, industry function and include owner’s name(s). Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Specialty/Other
Definition
Alternative or non-traditional retail businesses involved in the direct sale of finished candy and snack products to consumers. The company must sell more than one candy/snack manufacturer’s product line or brand.*
*This does not apply to businesses who handcraft their products and exclusively sell to consumers.
Qualified Businesses
- Candy Retail
- Artisanal/Gourmet
- Gift & Souvenirs/Fundraising
- Farm & Hardware/Office Products/Sporting Goods
- Party Supply/Hobby & Craft/Toys & Games
- Seasonal
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- At least three external invoices dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – Proof of formation within 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name, industry function and include owner’s name(s). Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Food Service & Meal Delivery
Definition
A business responsible for the bulk preparation and distribution of products made using finished candy or snacks, intended for direct sale to consumers or for supply to other retailers or food service providers.
Qualified Businesses
- Food Service/Meal delivery
- Bakery
- Food Service distributor
- Airline & Cruise
- Event planning
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- At least three external invoices dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – Proof of formation within 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name, industry function and include owner’s name(s). Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Distributor
Definition
Companies that purchase and wholesale/warehouse finished candy and/or snack products for direct sale to retail. The company must sell more than one candy/snack manufacturer’s product line or brand.*
*If the company distributes ingredients, flavoring, machinery or other products used in the manufacturing of candy and/or snacks, see the “Business Services/Suppliers” category. If the company distributes or represents only one manufacturer’s brand line, see the “Manufacturer” category.
Qualified Businesses
- Distributor/Wholesaler
- Importer/Exporter
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- At least three external invoices dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – Proof of formation within 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name, industry function and include owner’s name(s). Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Business Services & Suppliers
Definition
Companies that provide support to the business functions of manufacturers, distributors or retailers. Examples of these supporting businesses include, but are not limited to, equipment manufacturers/resellers, flavoring/ingredient suppliers, packaging producers, advertising/public relations/promotion firms, logistics/warehousing companies and consultants.
Qualified Businesses
- Flavor or Ingredient Supplier
- Equipment Supplier
- CoPacker
- Packaging/Product Design
- Consultant
- Advertising/Branding/PR/Shopper Marketing/Trade Marketing Agency
- Other (must specify)
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A brochure or other documentation detailing services offered
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Confectionery & Snack Brokers
Definition
Any firm or corporation engaged in the business of selling finished confectionery and/or snack products on behalf of confectionery and/or snack manufacturers.
Firms that purchase and wholesale/warehouse and distribute finished candy and snack products direct to retail are classified in Distributor/Wholesaler category. If the company brokers ingredients, flavoring, machinery or other products used in the manufacturing of candy and/or snacks, see the Business Services/Suppliers category.
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A brochure or other documentation detailing services offered
- A list of lines carried and contact information
- A list of principles
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Non-exhibiting Manufacturer
Definition
A company with exhibiting potential who acts in the role of a manufacturer or exclusive brand owner/distributor of a finished industry product. All applications are subject to review by Show Management, which reserves the right to deny applicants or limit the number of approved attendees per company. View full terms.
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A recent product catalog
- New Businesses Only – Proof of formation within 24 months and produce a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name. Employees are not permitted to attend.
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Investor
Definition
An organization, group of people or individual that loans capital to start or grow a candy or snack business.
Qualified Businesses
- Private Equity Fund
- Corporate Investor
- Angel/Individual Investor
- Hedge Fund
- Peer-to-Peer/Crowdfunding
- Financial Institution/Investment Bank
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- A company website that clearly outlines the company’s function
- A copy of a document proving C Corp or LLC standing
- An annual company statement
- A business card with company information/branding
Employee-Level
- Official documentation that confirms employment with the company (e.g.,pay stub with sensitive information redacted)
- A name-specific business email at website that meets company requirement
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Government, Associations, and NGOs
Definition:
An organization or government entity engaged in activities or partnerships related to the confectionery and snack industries. These groups attend primarily to gain industry insights or to advance existing initiatives with show organizers, exhibitors, or attendees.
Qualified Organizations:
- Trade Associations
- Non-Profit Organizations
- Non-Governmental Organizations (NGOs)
- Advocacy Groups
- Educational Institutions
Proof of Business Requirements
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance.
Company-Level
- Official documentation outlining the organization’s purpose or activities (e.g., charter, mission statement, or brochure)
- A company or government office website clearly detailing its function or role in the industry or governance
- Proof of membership or affiliation with a relevant trade, commerce, or industry association
- An official letter from the organization or government office confirming its involvement in the confectionery or snack industries
- Documentation verifying a government office’s jurisdiction or official capacity (e.g., government charter or public records)
Employee-Level
- A name-specific business email address linked to the organization or government domain
- Official documentation confirming employment, appointment, or affiliation with the organization or government office (e.g., letter of employment, appointment letter, or pay stub with sensitive information redacted)
- A LinkedIn profile showing current employment or affiliation with the organization or government office
- Name or role listed in official company or government materials, such as brochures, catalogs, invoices, or websites
- Government-issued ID or badge verifying the registrant’s role or position
Pricing
I. Companies and individuals whose function includes the purchasing of finished candy and snack products for resale.
| Special Rate Open through Jan 2 | Early Bird Jan 3 – April 3 | Advanced April 4 – May 8 | Onsite May 9 – End of Show | |
| Concessions | $30 | $75 | $125 | $175 |
| General Retailer & E-Commerce | $30 | $75 | $125 | $175 |
| Food Service & Meal Delivery | $30 | $75 | $125 | $175 |
| Distributor | $30 | $75 | $125 | $175 |
| Specialty, Gourmet & Alternative | $30 | $75 | $125 | $175 |
II. Companies and individuals who serve an ancillary function in the manufacturing or purchasing of candy and snacks.
| NCA Member | NCA Non-member (per person) | |||
| Early Bird Open through April 3 | Advanced April 4 – May 8 | Onsite May 8 – End of Show | ||
| Broker | Dues Tier 1: 2 Badges Dues Tier 2: 2 Badges Dues Tier 3: 3 Badges Dues Tier 4: 3 Badges Dues Tier 5: 4 Badges Dues Tier 6: 4 Badges $150 per additional | $625 | $625 | $625 |
| Supplier / Business Service | 2 Free Badges / $400 per additional | $2500 | $2500 | $2500 |
| Financial Services / Investor | $3000 | $3000 | $3000 |
III. Other
| Non-Exhibiting Manufacturer* (NCA Member Company) | $700 (per person) |
| Non-Exhibiting Manufacturer* (Non-Member Company) | $900 (per person) |
| Associations / Government | $250 |
*All applications are subject to review by Show Management, which reserves the right to deny applicants or limit the number of approved attendees per company.
Upon approval, the registration rate is $700 per person for NCA members and $900 per person for non-members. View full terms.
