Checkout Update: Trends and Opportunities
This popular session will share new insights from the 2023 edition of Impulse Marketing Company’s annual Checkout Update and explore front-end trends. We’ll share areas of growth for confections and snacks, help retailers understand how to capitalize on unplanned sales opportunities and learn about merchandising solutions that are proven to drive profitable unplanned sales. Mindy will be joined by Tom McGinley, Client Insights Consultant, Circana to add his perspective to the conversation.
Mindy AsperSocio, Marketing de Impulso
Mindy brings a wealth of experience in enhancing retail checkout experiences and driving immediate consumption sales at the front-end. For nearly two decades, Mindy has played a pivotal role in guiding retailers and brands through developing effective front-end strategies and retail execution. Her expertise in data and analytics and innovative approach to merchandising help solve retail challenges.