New Shopping Behaviors: Impact on Candy and Snack Sales
A recent survey of Acosta Group’s shopper community reveals how economic uncertainty, self-checkout lanes and increased popularity of healthy options affect the purchase and consumption of sweets and snacks. We’ll look at the current confectionery and snacking landscape, the snack shopper’s purchase decision journey and trends surrounding natural and organic snack products. The session will also include a comparison of different consumer segments, retail channels and eating occasions to help brands and retailers better understand how to connect with today’s consumers.
Kathy RischSVP, Shopper Insights & Thought Leadership, Acosta Group
Kathy Risch is senior vice president, shopper insights and thought leadership for Acosta Group. She has more than 25 years of experience at major consumer goods companies, holding leadership positions in market research, consumer insights, innovation and analytics at companies such as P&G, Neutrogena, Paramount Pictures and Anheuser-Busch InBev.