Optimizing Checkout with Albertsons
Impulse Marketing and Albertsons will review how shopper behavior and needs are changing at checkout and how Albertsons is adapting to offer the transaction and merchandising options shoppers want to find in their stores. Graham will be joined by Brian Winters, National Category Director, Albertsons for this discussion.
Graham CloeterSocio, Marketing de Impulso
Graham has more than 15 years of experience in developing successful checkout strategies for retailers and brands. His work focuses on creating enhanced checkout experiences and driving immediate consumption sales. At Impulse Marketing Co., Graham and his team utilize an analytical approach to merchandising, providing insights into shopper transactions, expectations at checkout, and holistic solutions that maximize shopper conversion.