Estado del tratamiento
Dive into the National Confectioners Association’s signature State of Treating research report to provide a deeper understanding of consumer wants and needs in a challenging economic environment, corresponding shifts in the retail landscape and opportunities for the future to support continued confectionery category growth. In addition to information on category and subcategory performance, channel choices and the role of chocolate and candy during holidays and special occasions, key areas of exploration include purchase drivers, ESG considerations and the influence of social media.
Anne-Marie RoerinkPresidente, 210 Analytics
Anne-Marie Roerink is the president of 210 Analytics, a market research firm specializing in food retailing. Working closely with retailers, wholesalers, producers and trade associations, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the consumer in a one-size-fits-no-one world. Before founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute.