The Evolving Business Case for Sustainability
More consumers are looking for both sustainable and socially responsible products across the store. While sustainability is becoming more top-of-mind, will consumers pay a premium for the good of the planet? The snacking space shows varied results in sustainability initiatives compared to other categories in the store. This session will take a deep dive into the NielsenIQ and McKinsey & Company research report to understand what truly matters to consumers when it comes to sustainability and learn what sustainable claims are registering with consumers in the snacks category.
Sherry FreyVP of Total Wellness, NielsenIQ
Sherry Frey is vice president of total wellness for NeilsenIQ and has more than two decades of industry experience in this role. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s total wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues.