NCA’s Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource giving you answers to your most pressing exhibiting challenges, expanding your exhibiting know-how, and improving your company’s exhibiting performance and ROI.
Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:
[Webinar] The Top 10 Mistakes Even Experienced Booth Staffers Make…
They Impact Booth Traffic, Reduce Lead Quality and Quantity, and Can Damage Your Brand Reputation
“No matter how big or pretty your booth is or how great your products are, the single most important factor influencing buyers’ perceptions of your brand is your people. It’s what they do or don’t do in that short window of opportunity with buyers that makes the difference.” says America’s leading tradeshow productivity expert, Jefferson Davis. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session by America’s leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.
“How-to Exhibit at the Sweets & Snacks Expo” Article Series:
Quick-read, informative and loaded with useful information and practical knowledge. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.
- NEW! Rules of Tradeshow Attendee Engagement
- NEW! Discover & Deliver Your Attendee-Focused Value Proposition
- NEW! So Why Should an Attendee Visit YOUR Booth?
- NEW! Booth Location Blues
- High-Impact Pre-Show Marketing
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- 4 Steps to Generating Tradeshow PR
- Making Sponsorships Support Business Objectives and Deliver More Value
- Going Social With Exhibit Marketing
- The Art of Smart Giveaways
Increasing Brand Awareness & Driving Qualified Booth Traffic:
How to Use Integrated Marketing to Attract Enough of the Right Buyers to Your Exhibit
Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, and the NCA staff, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Sweet & Snacks Expo attendees.