Manage Your Customer’s Experience

Logistics play a large role in the success of your tradeshow program. Logistics ensure you get to the show. Strategy ensures you get FROM the Managing your visitor experience means carefully addressing three areas: 1) your exhibit, 2) your product/service presentation/demonstration, and 3) your exhibit staff.
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Manage Your Leads

If you’re not writing orders or signing contracts at the show, and you expect to achieve a return on your exhibiting investment, it’s critically important to understand that leads are the REAL product of the show.
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Make use of these other resources throughout your planning!

Exhibitor Success
& ROI Center

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