Organized by the National Confectioners Association, the Sweets & Snacks Expo is the premiere trade event in the Americas for snack and confectionery manufacturers, retailers, wholesalers and more.

The show draws 90% of confectionery buying power, 75% snack industry’s buying power and over 800 exhibiting companies. Stretching nearly five acres or more than 200,000 sq. ft., the show combines a world-class expo hall experience with insight sessions, networking opportunities, merchandising strategies and unparalleled access to the latest industry thought leadership and innovations.

Provide Actionable Inspiration

The Sweets & Snacks Expo is designed to create an environment where exhibitors can provide actionable inspiration to engage the industry in your brands. You will walk away with real-world insight into the confectionery and snack industries and an understanding of how you can do business better.

Who Attends?

90%

of the confectionery industry’s buying power

75%

of the snack industry’s buying power

The Sweets & Snacks Expo is the most comprehensive candy and snacks event in North America including buyers and key executives from all 50 states, Canada and Mexico. Sweets & Snacks Expo exhibitors are equally diverse, ranging from multi-billion dollar companies to speciality and premium startups and small businesses. In fact, nearly 70 percent of all manufacturers are small to mid-sized companies that invest in a booth that is 300 square feet or smaller.

Who Attends Graph
Who Will You Meet Graph
Target Customer Graph

Here’s What People Are Saying

Past attendees love the Sweets & Snacks Expo – and they’re not shy about sharing their excitement! Nearly 90 percent of attendees said they would recommend the show to their peers, and even more found that the networking and education sessions exceeded their expectations year after year. Take a look at what some of our 2019 attendees had to say:

86%

of attendees said the Sweets & Snacks Expo exceeded their expectations.

95%

of attendees said networking at the Sweets & Snacks Expo exceeded their expectations.

88%

of attendees would recommend the Sweets & Snacks Expo to their peers.

92%

of attendees said the Sweets & Snacks Expo education exceeded their expectations.

We Invest in Your Success

Your success is our success. At the Sweets & Snacks Expo, we go above and beyond to make sure exhibitors have the tools to thrive at the show including the weeks leading up to it and those following the event.

To ensure our manufacturers’ continued success, we provide:

Comp Invites – Our exhibitor invitation platform makes it easy to extend personal invitations to your key customers. Exhibitors who take advantage of this service can earn incentives to help offset their exhibit costs.

Media Support – The Sweets & Snacks Expo media team provides full coverage of the show through regular daily publications on show happenings, press releases, an on-site press room, social media and external media support.

Access to Affinity Groups – Make meaningful connections through affinity groups at the Sweets & Snacks Expo, including young professional groups, women’s networking groups and more.

The Sweets & Snacks Expo Advantage

The Sweets & Snacks Expo is more than just a trade show. It is THE gathering place for the confectionery and snack industry to get inspired and make meaningful connections.

$118.5 billion

U.S. confectionery & snack sales in 2020

Confectionery and Snacks
in Demand

$133.4 billion

projected confectionery & snack sales by 2025

Global sales for confectionery and snacks categories jump to $540 billion, according to 2019 estimates. As the industry evolves, building and maintaining a presence at the Sweets & Snacks Expo will become more important to achieving success through retail sales.

The Expo Floor

The Sweets & Snacks Expo is the largest, most comprehensive candy and snack trade event in the Americas, attracting retailers from all channels of trade. The show boasts more than 800 exhibitors spanning the confectionery and snack industries in size, revenue and years in operation. With a wide range of industry attendees representing all classes of trade, each of these exhibitors receives incredible foot traffic from industry-leading retailers, other manufacturers and suppliers looking to support their business.

More Than the Floor

The Sweets & Snacks Expo offers much more than just a trade show floor. With dozens of education sessions led by thought leaders and snack and confectionery innovators, the Sweets & Snacks Expo is the industry’s go-to resource to turn data-driven insights into actionable goals and practices. Step into any Sweets & Snacks education session to hear the latest insights on industry performance, trends and consumer behaviors.

The Sweets & Snacks Expo is also where the confectionery industry gathers to network and collaborate. Get inspired by the show’s Most Innovative New Product Awards or tap into the electric energy at the show by attending the Industry Buzz Networking Reception or any of the other networking events happening at the show.

Why Should I Exhibit at a Trade Show?

In an age of digital marketing and direct-to-consumer sales, why are trade shows still important? There’s a reason trade shows have long been an industry standard:

Effective & Efficient Sales Lead Generation:

As an exhibitor, a trade show allows you to generate many quality leads in a short period of time, maximizing your company’s chances of making the next big sale to grow your business.

Face-to-Face Relationship Building:

Building lasting relationships in the snack and confectionery industries requires a continuous dialogue between customers, manufacturers, suppliers and other industry professionals. Nothing can boost your brand visibility with retail customers like a strong pitch delivered in person.

The Latest Innovations on Display:

Showcase your newest products for retail customers looking for their stores’ next big thing or scout out the hottest new flavors, trends and product innovations from the industry. Either way, innovation is alive and well on the trade show floor.

Key Features

The Show Floor


The biggest draw for most attendees, the Sweets & Snacks Expo’s show floor provides a world-class experience, drawing more than 800 exhibitors and thousands of industry professionals each year.

Education Sessions


Dozens of education sessions take place each year at the Sweets & Snacks Expo, and each session in the show’s packed schedule delivers actionable insights from confectionery and snack industry leaders.

Most Innovative New Product Awards


One of the confectionery and snack industry’s most coveted honors, the Most Innovative New Product Awards spotlight the most ground-breaking products the show has to offer and often predict some of the coming year’s hottest products.

Featured Product Showcase


The Featured Product Showcase, formerly the New Products Showcase, is attendees’ one-stop shop for the new and highlighted products on display at the show and is a favorite stop for retailers and brokers.

NEW! Supplier Showcase


Looking for a new input or service? The Sweets & Snacks Expo’s NEW Supplier Showcase connects interested manufacturers with suppliers from the confectionery and snack industries looking to meet your needs.

Innovation Avenue


Companies less than two years old are invited to exhibit at Innovation Avenue to showcase the snack and confectionery products that are on the industry’s cutting edge.

Specialty Market


Rising in popularity year over year, the Specialty Market brings together exhibitors from premium, free-from, Fair Trade, gourmet, organic and more to display a variety of specialty options for consumers.

Destination Retail


A successful product requires successful merchandising. See the latest in merchandising techniques and technology at the show’s illuminating Destination Retail experience.

JOIN US AT McCormick Place, Chicago, Illinois

Ready to take the next step? Apply to be a part of the Sweets & Snacks Expo now!