Destination Retail is your blueprint for capturing and converting more candy and snack shoppers than ever through promotion and merchandising.
Through countless education sessions and innovative, hands-on approaches to seasonal merchandising and year-round promotions, Destination Retail provides thoughtful and effective ways to:
- Innovate checkout experiences and e-commerce platforms
- Drive incremental purchases through emerging and underleveraged usage occasions
- Incentivize unplanned purchases in the queue line and beyond
Uncover the tools you need to wow your shoppers and step up your merchandising and promotions game.
The Fifth Confectionery Season: National Candy Month
Confectionery sales spike around the “Big Four” seasons: Valentine’s Day, Easter, Halloween and the winter holidays. But experts estimate the summer promotional season has the potential to add an estimated $500 million in incremental sales to the confectionery category. During the month of June, National Candy Month fills the gap between Easter and Halloween and provides opportunities for retailers to access untapped summer confectionery occasions.
Destination Retail has the latest insights on how your stores, promotions and displays can capitalize on unique summer shopping moments and claim your piece of the season’s rising number of incremental purchases.