2021: State of the Snacks Industry
Wabash BallroomSally Lyons-Wyatt, Executive Vice President & Practice Leader, IRI
━━━━━━━
This session provides the Sweets & Snacks Expo’s perennial view of the snack category from a shopper, consumer and retailer perspective.
The Checkout Experience: Why It’s Important to Both the Shopper and Retailer
Destination Retail TheaterMindy Asper, Principal, Impulse Marketing
━━━━━━━
This session will explore overall checkout category sales, unit conversion and merchandising best practices to drive both sales for the retailer and deliver a better experience for the shopper.
Claim to Fame: Positioning Snacks for Success in Post-Pandemic World
Discovery TheaterJared Koerten, Head of Packaged Food at Euromonitor International
━━━━━━━
This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.
The Perfect Moment: Creating New Snacking & Treating Occasions
Discovery TheaterThis session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
Destination Retail TheaterRachel Tipograph, Founder & CEO, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
Taste of the Future: Rising Flavor Trends in Candy & Snacks
Discovery TheaterKelli Heinz, Vice President of Marketing & Industry Affairs, Bell Flavors & Fragrances
━━━━━━━
This session explores recent flavor trends in the candy and snacks categories. We’ll look at how each generation reacts to flavor innovations and how manufacturers are marketing innovations to appeal to their respective demographic segments. We’ll also show how Covid-19 has impacted flavor choices with consumers this past year.
Confectionery’s Contributions to Emotional Wellbeing
Discovery TheaterMarcia Mogelonsky, Director of Insight, Mintel Food and Drink
━━━━━━━
Consumers are refocusing their attention on health and wellness, and confectionery’s role in supporting their emotional well-being has never been stronger thanks to the COVID-19 pandemic. This session, grounded in the latest research by Mintel, examines ways in which confectionery manufacturers should consider consumers’ needs and desires when marketing their products.
2021: State of Treating
Wabash BallroomAnne-Marie Roerink, Principal, 210 Analytics, LLC
━━━━━━━
This session provides the Sweets & Snacks Expo’s perennial view of the candy category from shopper, consumer and retailer perspectives. Attendees will preview NCA's latest signature research, which will debut for the first time to Sweets & Snacks Expo attendees during this session.
Delivering Chocolate Experiences Today & Tomorrow
Discovery TheaterLaura Bergan, Director, Barry Callebaut Brand
━━━━━━━
What are consumers looking for on the shelf? What experiences are affecting consumer purchase behavior with chocolate treats? Take a look at the future of chocolate alongside Barry Callebaut’s marketing team, which will present a preview of how chocolate will be reaching new consumer groups in the near future and how taste and sensory delight will stay front and center for all consumers.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
Destination Retail TheaterRachel Tipograph, Founder & CEO, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
Power Pitch: Get to Yes with the Retail Decision Maker
Discovery TheaterMichael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
Back again for another season, this highly-engaging Shark Tank-style pitch session offers two companies the opportunity to present their product innovations to a panel of retail category decision makers.
Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase
Destination Retail TheaterJehan Hamedi, CEO, VIZIT; Christina Garnett, Senior Insights Strategist, VIZIT
━━━━━━━
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.
Generational Snacking After COVID-19
Discovery TheaterDarren Seifer, Food and Beverage Industry Analyst, The NPD Group
━━━━━━━
Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption.
The Checkout Experience: Why It’s Important to Both the Shopper and Retailer
Destination Retail TheaterMindy Asper, Principal, Impulse Marketing
━━━━━━━
This session will explore overall checkout category sales, unit conversion and merchandising best practices to drive both sales for the retailer and deliver a better experience for the shopper
Alternative Confectionery Solutions for Varied Lifestyles
Discovery TheaterMelissa Tisoncik, R&D Director, Blommer Chocolate
━━━━━━━
This session will review new ingredient technologies, including methods for adding functional benefits to a product, reducing ingredients in a product and replacing mainstream ingredients.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
Destination Retail TheaterRachel Tipograph, Founder & CEO, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
Marketers Need a New Dimension in Consumer Targeting
Discovery TheaterPeter Picard, Vice President of Strategic Planning & Research, Blue Chip Marketing Worldwide; Sonja Evans, Associate Director - Business Intelligence, Blue Chip Marketing Worldwide
━━━━━━━
This session will present key research-based findings and recommendations for how marketers can change the course of communications and show how the essential role of snacks and sweets differs by life stage; how marketers can successfully adapt communications to people in new situations; and where and when marketers can engage these audiences to support purchase.
