Education Sessions

The pandemic has changed shopper behavior, leaving a lasting impact on shopper missions and forcing a reinvention of the shopping process. Using insights from Nielsen, this session provides a closer look at the need to evolve the assumptions about generational shoppers and how they shop for confectionery and snack products. ...

Powered by the data & insights capabilities of PepsiCo’s data platform pepviz, this session will discuss what is driving snacking trends and provide insights into how companies can tap into the snack trends currently shaping the category. ...

After decades of being out of family hands, the Stuckey’s brand is making a comeback, thanks to the power of storytelling, social media and a resurgence in the popularity of nostalgic brands. Stephanie Stuckey, Stucky’s CEO and granddaughter of Stuckey’s founder, will share her personal journey, as well as practical tips for companies, especially those on a budget, to increase customer engagement online. ...

this session, Barry Callebaut will review how changing attitudes to life affect the way consumers indulge and how they will ultimately shape the future of chocolate experiences. ...

With the snacking category booming, it is more important now than ever for the industry to understand snacking behaviors and take action to enable future growth. Kellogg’s will share insights and consumer motivators based on a three-year ongoing proprietary study, which provides a well-rounded view of snacking occasions for today’s consumer. ...

This session explores the potential of voice AI for manufacturers, marketers and retailers and outlines critical steps they can take to set themselves up for success with voice. ...

This session will explore some of the trends that occurred during the COVID-19 pandemic and provide an overview of what trends are expected to stick around and continue to influence shopper behavior. ...

This moderated panel discussion delves into how to find and work effectively with distributors, offering tips for both beginners and those looking to maximize the impact of these critical relationships. ...

This session will explore the new digital consumer journey and how it changes the way brands and retailers will need to spark unplanned purchases to hit the mark with shoppers. ...

During this panel discussion, Stuckey’s CEO Stephanie Stuckey will engage with some of the industry leaders from Americans’ favorite classic candy and snack brands on how they manage to respect their past while moving forward with new generations into the future. ...

This session explores new eating and snacking behaviors and the new opportunities that come with them, providing attendees with a roadmap to take advantage of how mealtimes have changed. ...

As Millennials and Gen Z enter new life stages, the big question is whether they will mirror behaviors of past generations or bring unique demands that require the confections and snack industries to retool their thinking. This session dives into the categories and motivations that drive consumption for these generations at snacking and treating occasions. ...