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Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods

Room 104

Beth Neiman Hacker, Director of Global Market Research, Tate & Lyle;
Lynn Dornblaser, Director of Innovation and Insight, Mintel;
Tara Bosch, Founder & CEO, SmartSweets
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This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets founder Tara Bosch on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.

Driving Data-Driven Growth During COVID-19 and Beyond

Discovery Theater

Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
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This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.

Connecting the Physical and Digital Shelves

Discovery Theater

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
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This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.

The Physical Store: New Realities, New Opportunities

Discovery Theater

Joe Lampertius, President, ChaseDesign
Peter Cloutier, Vice President of Growth & Strategic Partnerships, ChaseDesign
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This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want.

Optimize Your E-Commerce Strategies for New Consumer Behaviors

Discovery Theater

Rachel Tipograph, Founder & CEO, MikMak
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This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.