Beth Neiman Hacker, Director of Global Market Research, Tate & Lyle;
Lynn Dornblaser, Director of Innovation and Insight, Mintel;
Tara Bosch, Founder & CEO, SmartSweets
This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets founder Tara Bosch on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.
Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.
Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.
Joe Lampertius, President, ChaseDesign
Peter Cloutier, Vice President of Growth & Strategic Partnerships, ChaseDesign
This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want.
Rachel Tipograph, Founder & CEO, MikMak
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
Jehan Hamedi, CEO, VIZIT
Christina Garnett, Senior Insights Strategist, VIZIT
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.