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How to Develop Creative Merchandising Solutions

Destination Retail Theater

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
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This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

The Future Store Experience

Destination Retail Theater

Michael Sansolo, Author & Columnist, Morning News Beat
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This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
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From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

The Impact of Lighting on the Shopping Experience

Destination Retail Theater

Cam Cloeter, Founder, Impulse Marketing
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This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Destination Retail Theater

Liz Denworth, VP, Sales, MikMak
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This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

‘Tis the Season to Be Online

Destination Retail Theater

Dan Sadler, Principal, Client Insights, IRI
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Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.

Driving Data-Driven Growth During COVID-19 and Beyond

Discovery Theater

Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
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This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
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From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

‘Tis the Season to Be Online

Destination Retail Theater

Dan Sadler, Principal, Client Insights, IRI
━━━━━━━
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.

Optimize Your E-Commerce Strategies to New Consumer Behaviors

Destination Retail Theater

Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

How to Develop Creative Merchandising Solutions

Destination Retail Theater

Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
━━━━━━━
This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.

Connecting the Physical and Digital Shelves

Discovery Theater

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
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This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.

The Impact of Lighting on the Shopping Experience

Destination Retail Theater

Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.

The Future Store Experience

Destination Retail Theater

Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.

‘Tis the Season to Be Online

Discovery Theater

Dan Sadler, Principal, Client Insights, IRI
━━━━━━━
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.

The Future of PayPoints

Destination Retail Theater

Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
━━━━━━━
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.

Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods

Room 104

Beth Nieman Hacker, Director of Global Market Research, Tate & Lyle;
Lynn Dornblaser, Director of Innovation and Insight, Mintel; Lauren Jans, R&D and Innovation Manager, SmartSweets
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This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets R&D & Innovation Manager Lauren Jans on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.