Research and insights are the keys to not just getting inspired but also starting to turn plans into purpose and goals into action. At the Sweets & Snacks Expo, you’ll hear from leading category specialists delivering the latest insights on the industry performance, trends and consumer behavior that will help you attract shoppers and win sales.
Sessions for week of June 21, 2021
This Week Navigation
June 23 2021 at 9:30 am
Caroline Bader, Vice President of Category Management, Ferrara Candy Company
This session explores macro-shopping trends and shares Ferrara’s research on shopper conversion in the cookie aisle, including new research on shelving principles for cookies.
June 23 2021 at 10:30 am
Ted Curtin, Chief Innovation Officer, ProdigyWorks
This session reveals why innovation is so hard, what keeps companies from realizing breakthrough innovation and what leaders can do to foster a more creative and innovative culture within their organizations.
June 23 2021 at 11:30 am
Jared Koerten, Head of Packaged Food at Euromonitor International
This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.
June 23 2021 at 12:30 pm
This session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking.
June 23 2021 at 2:30 pm
John Philips, Director of Strategy and Insights, Profitero
With more consumers turning to online and click-and-collect solutions, e-commerce has become even more important to the American consumer. This session spotlights candy and snack trends in the thriving world of e-commerce, including growth and development opportunities across the leading online retailers as well as insights on the latest shopper behavior for candy and snacks.
June 23 2021 at 3:30 pm
Marcia Mogelonsky, Director of Insight, Mintel Food and Drink
This session, grounded in the latest research by industry leader Mintel, examines four proven "emotional need states" that confectionery manufacturers should consider when marketing their products to help them reach shoppers looking to support their emotional wellbeing.
June 24 2021 at 9:30 am
Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.
June 24 2021 at 11:30 am
Michael Sansolo, Author & Columnist, Morning News Beat
Back again for another season, this highly-engaging Shark Tank-style pitch session offers two companies the opportunity to present their product innovations to a panel of retail category decision makers.
June 24 2021 at 12:30 pm
Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.
June 24 2021 at 2:30 pm
Darren Seifer, Food and Beverage Industry Analyst, The NPD Group
Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption.
June 24 2021 at 3:30 pm
Joe Lampertius, President, ChaseDesign
Peter Cloutier, Vice President of Growth & Strategic Partnerships, ChaseDesign
This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want.
June 25 2021 at 8:15 am
Nancy Whiteman, CEO, Wana Brands
This session offers advice from the CEO of North America’s largest cannabis-infused edibles producer on building a cannabis brand and preparing a company for partnerships with the cannabis industry. Attendees will learn about the challenges in the industry, including licensing and regulations, and the necessary steps to build a cannabis brand when regular marketing channels and strategies are not an option.
June 25 2021 at 9:30 am
Melissa Tisoncik, R&D Director, Blommer Chocolate
This session will review new ingredient technologies, including methods for adding functional benefits to a product, reducing ingredients in a product and replacing mainstream ingredients.
June 25 2021 at 12:30 pm
Rachel Tipograph, Founder & CEO, MikMak
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
June 25 2021 at 1:30 pm
Jehan Hamedi, CEO, VIZIT
Christina Garnett, Senior Insights Strategist, VIZIT
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.