Research and insights are the keys to not just getting inspired but also starting to turn plans into purpose and goals into action. At the Sweets & Snacks Expo, you’ll hear from leading category specialists delivering the latest insights on the industry performance, trends and consumer behavior that will help you attract shoppers and win sales.


Schedule overview:

Sessions for week of June 21, 2021

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Detailed Schedule:

Sweet Success: How to Convert Shoppers into Sweet Snack Buyers
June 23 2021 at 9:30 am

Caroline Bader, Vice President of Category Management, Ferrara Candy Company
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This session explores macro-shopping trends and shares Ferrara’s research on shopper conversion in the cookie aisle, including new research on shelving principles for cookies.

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Driving Sustainable Innovation: Finding Whitespace Opportunities in a Changing Consumer Landscape
June 23 2021 at 10:30 am

Ted Curtin, Chief Innovation Officer, ProdigyWorks
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This session reveals why innovation is so hard, what keeps companies from realizing breakthrough innovation and what leaders can do to foster a more creative and innovative culture within their organizations.

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Claim to Fame: Positioning Snacks for Success in Post-Pandemic World
June 23 2021 at 11:30 am

Jared Koerten, Head of Packaged Food at Euromonitor International
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This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.

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The Perfect Moment: Creating New Snacking & Treating Occasions
June 23 2021 at 12:30 pm

This session explores new occasions and moments, both everyday and seasonal, that are driving treating and snacking.

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What’s Trending in Candy & Snack E-Commerce
June 23 2021 at 2:30 pm

John Philips, Director of Strategy and Insights, Profitero
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With more consumers turning to online and click-and-collect solutions, e-commerce has become even more important to the American consumer. This session spotlights candy and snack trends in the thriving world of e-commerce, including growth and development opportunities across the leading online retailers as well as insights on the latest shopper behavior for candy and snacks.

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Confectionery’s Contributions to Emotional Wellbeing
June 23 2021 at 3:30 pm

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink
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This session, grounded in the latest research by industry leader Mintel, examines four proven "emotional need states" that confectionery manufacturers should consider when marketing their products to help them reach shoppers looking to support their emotional wellbeing.

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Driving Data-Driven Growth During COVID-19 and Beyond
June 24 2021 at 9:30 am

Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
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This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.

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Power Pitch: Get to Yes with the Retail Decision Maker
June 24 2021 at 11:30 am

Michael Sansolo, Author & Columnist, Morning News Beat
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Back again for another season, this highly-engaging Shark Tank-style pitch session offers two companies the opportunity to present their product innovations to a panel of retail category decision makers.

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Connecting the Physical and Digital Shelves
June 24 2021 at 12:30 pm

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
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This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.

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Generational Snacking After COVID-19
June 24 2021 at 2:30 pm

Darren Seifer, Food and Beverage Industry Analyst, The NPD Group
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Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption.

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The Physical Store: New Realities, New Opportunities
June 24 2021 at 3:30 pm

Joe Lampertius, President, ChaseDesign
Peter Cloutier, Vice President of Growth & Strategic Partnerships, ChaseDesign
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This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want.

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How the CPG Industry Can Prepare for Federal Cannabis Legalization
June 25 2021 at 8:15 am

Nancy Whiteman, CEO, Wana Brands
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This session offers advice from the CEO of North America’s largest cannabis-infused edibles producer on building a cannabis brand and preparing a company for partnerships with the cannabis industry. Attendees will learn about the challenges in the industry, including licensing and regulations, and the necessary steps to build a cannabis brand when regular marketing channels and strategies are not an option.

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Alternative Confectionery Solutions for Varied Lifestyles
June 25 2021 at 9:30 am

Melissa Tisoncik, R&D Director, Blommer Chocolate
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This session will review new ingredient technologies, including methods for adding functional benefits to a product, reducing ingredients in a product and replacing mainstream ingredients.

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Optimize Your E-Commerce Strategies for New Consumer Behaviors
June 25 2021 at 12:30 pm

Rachel Tipograph, Founder & CEO, MikMak
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This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.

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Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase
June 25 2021 at 1:30 pm

Jehan Hamedi, CEO, VIZIT
Christina Garnett, Senior Insights Strategist, VIZIT
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This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.

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Granola And Rice Bars