Discover new in-store opportunities for candy and snacks that are helping retailers put the DESTINATION back into retail.
Presented by NCA Sweets and Snacks Expo® and Impulse Marketing®
While most categories continue to move toward online shopping, shoppers still rate the actual STORE as the best shopping experience for candy and snacks. At Destination Retail you will experience how candy and snacks are transforming to meet shopper’s need states, the way leading-edge retailers are using technology and innovative merchandising to drive a better in-store experience, and the power of occasions in supporting a year-round seasonal business.
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|This area focuses on the latest research on shopper behavior at check out. Features of this area will include traditional checkout and self-checkout units that offer examples of merchandising strategy, balancing snack and candy options. See how the checkout is evolving to meet the need states of shoppers.|
|Traditionally, the four core seasons (Halloween, Holiday, Valentines and Easter) have been the mainstay for occasion based merchandising for candy and snacks. This area focuses on the latest data, insights and merchandising examples for new occasions that are coming into prominence. See how best in class retailers are driving sales and profits by focusing on these emerging occasions.|
|Today’s shoppers are looking for retailers who provide an engaging shopping experience. From Shelf lighting and smartphone engagement to customized promotions, technology in the store is here to stay. See the latest merchandising innovations that can make your store your shoppers’ choice for candy and snacks.|