During the Most Innovative New Product Awards, retail and category thought leaders representing 85% of the category buying power judge 300+ products, recognizing 55 products in 11 categories spanning the confectionery and snack industry.
The program is competitive and received more than 380 product submissions in 2019. View the 2019 award winners.
Judging takes place Monday, May 18, 2020, the day before the 2020 Sweets & Snacks Expo opens. Each judge is hand-picked, and the judging panel includes top retailers and wholesalers across multiple retail channels. The buying power of the retailers and wholesalers represented on the panel accounts for nearly 85 percent of candy and snack buying sales in the U.S.