Retail and category thought leaders representing 85% of the category buying power – judging 300+ products, nominating 45 in 9 categories, honoring 1 best in show.
The program received more than 380 product submissions in 2019. View the 2019 award winners. Every year the program continues to grow!
Item judging happens the day before the Expo opens by a hand-picked panel of experts comprised of top retailers and wholesalers, trend spotters and even a supermarket registered dietician. The panel’s buying power alone accounts for nearly 85 percent of candy and snack buying sales in the U.S.