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May 2023
Mars: Driving Cultural Relevancy in Treats & Snacking
In this session, Mars Wrigley’s Global President, Andrew Clarke, and North American President, Anton Vincent, will discuss how the treats and snacks company has made strategic evolutions to ensure that it remains on-trend and culturally relevant as the future of snacking unfolds. ...
The Art & Science of Snacking Innovation
In a world of dynamic and rapid change, engagement and authenticity with consumers have never been more important. Learn the latest insights and trends shaping food and snack culture today from industry leading brands Frito Lay and Quaker. ...
Getting to Know Candy Consumers
Dive into NCA’s first-ever research study on the non-chocolate candy category, Getting to Know Candy Consumers. The research delves into areas such as flavors, consumption occasions, gifting, packaging, certifications and shopping channels. ...
Plus One: How to Incent Unplanned Purchases
This session will explore unplanned purchases across many categories, omni-commerce touchpoints and channels to understand what happens when unplanned purchases occur. ...
New Shopping Behaviors: Impact on Candy and Snack Sales
We’ll look at the current confectionery and snacking landscape, the snack shopper’s purchase decision journey and trends surrounding natural and organic snack products. ...
Tech Innovations Disrupting the Retail Environment
A panel of tech experts and retail leaders will discuss a selection of new technologies at work in key channels, and how brands can adopt new approaches and work with customers to grow in this new tech-driven ecosystem. ...
Let’s Get Snacking: Back-to-School and Holiday with Amazon Ads
As grocery brands prepare for 2023's back-to-school and holiday seasons, Christian Hagedorn will shine a light on all things snacks and sweet treats in this session. Attendees will go home with actionable takeaways, from exclusive shopping insights to marketing tips on driving brand growth in the current economic environment that will enable them to engage audiences throughout their shopping journeys from discovery to purchase. ...
Marketing to a Multicultural America
Learn how to capture a share of the $4 trillion buying power of today’s multicultural consumers by driving cultural connections to their hearts and minds through cultural diversity, inclusion and intentionality in brand marketing – and see how data and insights can help future-proof your business in our increasingly diverse nation. ...
All Indulgent Foods Are Not Created Equal: The Impact for Candy and Retailing
Hank Cardello will demonstrate through new research that not all indulgent foods are the same and that "one-size-fits-all" policy decisions are ineffective. The report highlights how the confectionery industry has made significant strides in helping to reduce sugar, calories and portion sizes. ...
What Drives Confectionery Shopping Behavior Online
NeilsenIQ will debut a new study focused on how consumers are shopping for confections and what drives purchase behavior online. This brand-new research was conducted exclusively for the Sweets & Snacks Expo audience, and attendees will have the first look at the insights and data that will be debuted during this session. ...
Trends in Better-For-You Confections
About 50% of U.S. adults are looking for better-for-you options within the confections category, and growth of BFY candy sales is outpacing the category overall. This session will provide insights into consumer trends and insights in this growing category. ...
Gearing Up for Success in Indy
The entire city of Indianapolis is excited to host Sweets & Snacks Expo 2024! We want to make sure exhibitors and attendees are primed to take advantage of all the convention center and the city has to offer from booth spaces and branding opportunities to after-hours entertainment and getting around town. ...
ICYMI: State of Treating
Dive into the National Confectioners Association’s signature State of Treating research report to provide a deeper understanding of consumer wants and needs in a challenging economic environment, corresponding shifts in the retail landscape and opportunities for the future to support continued confectionery category growth. ...
Confections Q&A: Industry Experts Available to Answer Your Questions
Join Dan Sadler and Anne-Marie Roerink, who will be on hand in a casual setting to answer your burning questions about the confectionery category. ...
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