Getting to Know Candy Consumers
Candy is the second-largest selling confectionery category accounting for 32% of all confectionery dollars, and its growth is outpacing that of all other segments. Known for fun and playful shapes, flavors and colors, it’s a special part of our lives – from everyday moments of joy to holidays and celebrations. Dive into NCA’s first-ever research study on the non-chocolate candy category, Getting to Know Candy Consumers. The research delves into areas such as flavors, consumption occasions, gifting, packaging, certifications and shopping channels.
Anne-Marie RoerinkPrésident, 210 Analytics
As the head of a market research firm specializing in food retailing, Anne-Marie works closely with retailers, wholesalers, producers, and trade associations. She has developed an excellent perspective on the ever-changing wants and needs of the consumer in a one-size-fits-no-one world. Before founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute.