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Today

Sweet Success: How to Convert Shoppers into Sweet Snack Buyers

Discovery Theater

Caroline Bader, Vice President of Category Management, Ferrara Candy Company
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This session explores macro-shopping trends and shares Ferrara’s research on shopper conversion in the cookie aisle, including new research on shelving principles for cookies.

Claim to Fame: Positioning Snacks for Success in Post-Pandemic World

Discovery Theater

Jared Koerten, Head of Packaged Food at Euromonitor International
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This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels.

What’s Trending in Candy & Snack E-Commerce

Discovery Theater

John Philips, Director of Strategy and Insights, Profitero
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With more consumers turning to online and click-and-collect solutions, e-commerce has become even more important to the American consumer. This session spotlights candy and snack trends in the thriving world of e-commerce, including growth and development opportunities across the leading online retailers as well as insights on the latest shopper behavior for candy and snacks.

Confectionery’s Contributions to Emotional Wellbeing

Discovery Theater

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink
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This session, grounded in the latest research by industry leader Mintel, examines four proven "emotional need states" that confectionery manufacturers should consider when marketing their products to help them reach shoppers looking to support their emotional wellbeing.

Driving Data-Driven Growth During COVID-19 and Beyond

Discovery Theater

Charles Guilbeau, Vice President of Consumer Understanding, Ferrero North America
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This session explores how to stay on top of quickly shifting consumer behaviors while preparing for a post-COVID world. Attendees will learn how to leverage Ferrero’s data-driven insights from the people who pioneered these strategies and will walk away with an understanding of the industry’s post-pandemic future.

Power Pitch: Get to Yes with the Retail Decision Maker

Discovery Theater

Michael Sansolo, Author & Columnist, Morning News Beat
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Back again for another season, this highly-engaging Shark Tank-style pitch session offers two companies the opportunity to present their product innovations to a panel of retail category decision makers.

Connecting the Physical and Digital Shelves

Discovery Theater

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company
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This session will outline how retailers and their trusted CPG partners can ensure the fundamentals of the path to purchase are in place across in-store and digital platforms with a goal to delight and satisfy each and every shopper.

Generational Snacking After COVID-19

Discovery Theater

Darren Seifer, Food and Beverage Industry Analyst, The NPD Group
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Using the NPD Group’s proprietary modeling techniques, this session will analyze America’s generations, their penchant for candy and snacks and the underlying motivations that drive their consumption.

The Physical Store: New Realities, New Opportunities

Discovery Theater

Joe Lampertius, President, ChaseDesign
Peter Cloutier, Vice President of Growth & Strategic Partnerships, ChaseDesign
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This session outlines a new path to growth for physical stores by providing the convenience that shoppers need and delivering the inspiration, discovery, and delight shoppers want.

Alternative Confectionery Solutions for Varied Lifestyles

Discovery Theater

Melissa Tisoncik, R&D Director, Blommer Chocolate
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This session will review new ingredient technologies, including methods for adding functional benefits to a product, reducing ingredients in a product and replacing mainstream ingredients.

Optimize Your E-Commerce Strategies for New Consumer Behaviors

Discovery Theater

Rachel Tipograph, Founder & CEO, MikMak
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This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.