Indulgence Never Tasted So Sweet: Sugar and Calorie Reduction in Confectionery and Baked Goods
Room 104Beth Neiman Hacker, Director of Global Market Research, Tate & Lyle;
Lynn Dornblaser, Director of Innovation and Insight, Mintel;
Tara Bosch, Founder & CEO, SmartSweets
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This session dives deep into sugar and calorie reduction trends and opportunities and explores the purchase impact of various claims and labeling. Attendees will also hear from SmartSweets founder Tara Bosch on how SmartSweets, a fast-growing non-chocolate confectionery brand, drove category growth.