2026 Most Innovative New Product Awards
Baked Goods
Product Submissions
| Exhibitor | Brand | Product | innovation Statement | Price | Weight | Product Photo | Award |
|---|---|---|---|---|---|---|---|
| The Graceful Cookie | The Graceful Cookie | Strawberry Milkshake Cookie | Inspired by the classic diner favorite, our All-Natural Strawberry Milkshake Cookie blends creamy subtle flavors with the nostalgic sweetness of ripe strawberries. Soft, chewy, and swirled with hints of silky milkshake flavor, each bite delivers a smooth, dreamy taste | $2.95 | 1.9 oz |  |  |
| Flathau's Fine Foods | Dollywood Candy Kitchen | Cinnamon Bread Cookies | These cinnamon bun cookies will take you right back to Grandma's house! Our delectable shortbread rounds covered in powdered sugar are sure to catch the taste buds of any sweet tooth enthusiasts! | $3.50 | 2 oz |  |  |
| Loacker USA, Inc. | Loacker | Quadratini Strawberry | Loacker, Italian family-owned leader in premium wafers, launches Strawberry, the top fruit flavor. Crisp, airy wafers with smooth strawberry cream deliver a fresh, mindful indulgence, blending tradition and innovation with a clean-label recipe, setting a new fruity premium standard. For every taste. | $4.99 | 8.82 oz |  | |
| Pop's Corner | Pop's Corner Bakery | Something Sweet - Chocolate Chip Cookie Card | A show-stopping 5"x7" gift box that doubles as a greeting card, perfectly sized for an indulgent 18oz giant cookie. Sweet, thoughtful, and ready to impress—your message and dessert delivered in one unforgettable package. | $12.99 | 18 oz |  | |
| Flowers Foods | Wonder | Banana Creme-Filled Cakes | Indulge in the perfect combination of crème filling, icing and banana taste with Wonder® Creme Filled Artificially Flavored Banana Crème Cakes. These snack cakes are made with real bananas, giving them the perfect hint of banana with every bite. | $2.99 | 3.5 oz |  | |
| Fat and Weird Cookie | Little Weirdos Mini Cookies | Nothin' Butta Chip | A warm, soft mini cookie made with rich brown sugar dough and loaded with melty chocolate chips, hiding a smooth, gooey cookie butter core inside. Each bite delivers the perfect balance of deep caramel sweetness and creamy indulgence in a perfectly snackable size. | $6.99 | 5.5 oz |  | |
| The Graceful Cookie | The Graceful Cookie | Lemon Cheesecake Cookie | Made with real cream cheese, fresh lemon citrus flavor, rolled in fancy powdered sugar. Soft, creamy, light and delicate, with a bright lemony flavor, melt in your mouth texture. | $2.95 | 1.9 oz |  | |
| Mondelez International, Inc | Tate's Bake Shop | Tate's Gluten Free Double Chocolate Chip | A delicious gluten free double chocolate chip crispy cookie. | $5.99 | 7 oz |  | |
| CookieMan | Cookie Man | Dubai Loaded Cookie | A thick, bakery-style chocolate cookie, baked to perfection with a crisp outer shell and a soft, molten center. Loaded with premium chocolate chunks and filled with a silky, pistachio cream center, this cookie delivers a decadent fusion of deep cocoa richness and nutty sweetness in every bite. | $3.99 | 3 oz |  | |
| Ferrero North America | Keebler | Chips Deluxe Crunch | New Keebler Chips Deluxe CRUNCH Cookie delivers the ultimate cookie meets candy bar collaboration. A deluxe chocolate chip cookie dipped in real CRUNCH milk chocolate with crispy rice makes for an irresistibly bold and crave worthy indulgence anytime. | $5.17 | 9.5 oz |  | |
| CAL Marketing | Alli & Rose | Dark Chocolate & Almond Cookie Tiles | Discover the ultimate thin and crispy indulgence. Our Dark Chocolate & Almond Cookie Tiles are expertly baked into delicate squares packed with rich dark chocolate and toasted slivered almonds. With a unique texture and sophisticated flavor profile, they are a modern innovation for your snack bowl. | $9.00 | 10.06 oz |  | |
| Unfortunate Brands | Unfortunate Brands | Unfortunate Cookies: Fortune Cookies with a Dreadful Twist | Unfortunate Cookies are a delicious new twist on traditional fortune cookies. Each Unfortunate Cookie contains a uniquely miserable fortune that helps people embrace and find joy in life’s sometimes dreadful situations. They’re perfect for events, family/friend gatherings, funerals and celebrations. | $9.99 | 3 oz |  | |
| San Diablo Artisan Churros | San Diablo Artisan Churros | Itty Bitty Churros Crispy Treat — Peanut Butter Chocolate | Itty Bitty Churros Crispy Treat—first-of-its-kind marshmallow treat loaded with our crispy cinnamon sugar churro bits, PBFit peanut protein, and luscious Deziria gourmet chocolate. Gooey, rich peanut butter chocolate and unmistakable churro flavor—an elevated churro twist on a nostalgic classic. | $6.99 | 4 oz |  | |
| ELAVI | Elavi | Protein Brownie - Blueberry Muffin Blondie | Like biting into the golden, jammy top of a fresh blueberry muffin, moist, soft, and bursting with real blueberries. With the perfect touch of natural sweetness from dates, this blondie packs 10g protein and 10g fiber for just 190 calories, proving indulgence and function can finally taste the same. | $3.49 | 1.76 oz |  | |
| Fruit and Cookies | Dido's | Chocolate Fruit Cookie | A soft chocolate cookie that gives way to a vibrant fruit-filled center, creating a contrast you don’t expect but instantly get hooked on. It starts rich and familiar, then shifts into something lighter, and just… better. Not too heavy, not overly sweet, just a smooth balance. | $3.99 | 256 oz |  | |
| Wicklein | Wicklein | Mug Buddies Chocolate Brownie | Chocolate brownie style soft gingerbread cookies with cocoa nibs. | $7.99 | 6 oz |  | |
| ELAVI | Elavi | Protein Brownie - Peanut Butter Chocolate | Like your favorite peanut butter cookie, soft, sweet, and dotted with chocolate sprinkles, the ultimate peanut butter and chocolate duo. Naturally sweetened with dates, each moist, chewy bite delivers a rich, creamy peanut butter finish with 10g protein, 10g fiber, and just 190 calories. | $3.49 | 1.76 oz |  |
