Senior Category Manager, QuickChek Corporation
Innovation is a huge driver of our business. It is extremely important not to swing the pendulum too far away from the core but being first to market and getting behind each manufacturers’ “A-Launches” can be key to hitting the year-end number.
Senior Director of Merchandising, Eby Brown
Innovation is key to driving growth in the categories. Providing new items that incorporate trending flavors, textures and packaging helps provide excitement within the categories.
Category Director, Murphy USA
With the ever-changing customer profile, innovation is imperative across category assortments. The customers want to be at the forefront of any new trend. It is our job to be there for them.
ACM – Candy, Kroger
Innovation helps keep the category fresh and appealing to our Customers. Kroger will heavily support new item launches with displays/price to capture sales and share.
Director of Category Management, Eby-Brown, a PFG Company
Innovation in all forms…products, merchandising, insights, and technology are keys to success for us as we support the needs of our customer’s stores, and the consumers that shop them every day. Innovation brings excitement, customizes offers, speeds transactions, and helps our retail partners best meet the needs of their customers in this fast-paced, ever-changing world.
Director, RaceTrac Petroleum
A large percentage of our YOY growth is from innovation. Innovation also helps us retain our current guest and attract new consumers.
Category Manager, Travel Centers of America
Innovation keeps the category fresh and exciting. It’s a great way to interact with our guests and drive additional sales dollars.
Category Manager, Casey’s General Stores
Having new and innovative products in conjunction with a strong core assortment, is key to attracting new guests to the categories, as well as satisfying our guests ever-changing flavor profiles.
Category Manager – Candy, Hy-Vee, Inc.
Innovation creates excitement and makes us relevant with our consumers.
Natran Rezene (Nati)
Director of Marketing and Category Management, Core-Mark International
Innovation is what helps to keep us competitive and relevant in a world and an industry that is changing at all times. Innovation also drives continuous engagement, excitement and curiosity that keeps our consumers coming for more.
Senior Director of Category Management, Maverik
Innovation drives trial and builds baskets and hopefully repeat purchase.
Director of Merchandising – Bulk/Candy/Coffee, The Fresh Market
Innovation adds elements of surprise and delight that create a positive customer experience. Continued focus on innovative items and assortments drives sales and keeps customers dedicated and engaged.