Product Submission Guidelines
Submission Deadline: May 28, 2021
Products submitted to the Most Innovative New Product Awards must:
- Be produced after June 1, 2021
- Be submitted in advance of the show by an exhibiting company
- Include only one flavor per SKU submitted for judging
- Include a product UPC
Products submitted to the Most Innovative New Product Awards may not:
- Be a product prototype or produced outside of the 12-month window
- Be submitted onsite during the Sweets & Snacks Expo
- Exceed a maximum of seven (7) entries per company
- Be submitted for more than one category per SKU
- Include any merchandising; only a product and its packaging may be submitted
Bringing Products to the Show
Submitted products can be brought to the show on Monday, June 21, 11:30 a.m. – 7 p.m. to the Indiana Convention Center Room 109 or can be shipped in advance. For information on shipping products, contact Mindi Cherry at email@example.com.
All products must be checked in by 7 p.m. on Monday, June 21, to be eligible for judging. The Sweets & Snacks Expo is not responsible for products not delivered. No refunds will be given if the products are not received by June 21.
Products and packaging cannot be returned after judging. Exhibitors will not be allowed to switch out flavors or products at check-in.
- $225 until May 14, 2021
- $350 after May 14, 2021
Marketing & Promotion
The Most Innovative New Products Awards winners will be extensively promoted in pre-show marketing, on the Expo App and website and in a post-show press release.
The panel-selected product finalists will be displayed in the Most Innovative New Product Awards showcase on the show floor.
Be sure to look for the awards winner’s trophy in exhibitors’ booths at the show and in the Show Planner– that is your compass to finding “panel-selected” products!
The cost per entry is $350 until April 21. After April 21, the cost to enter is $495. The deadline for new submissions is April 28.
All photos and product descriptions must be updated by April 28.
Thirty individually packaged/wrapped small samples/tastings for each product entry will be necessary for judging. Additionally, three fully packaged samples will be required per submission for display purposes and media use. Products and packaging cannot be returned after judging.
Product check-in is on Sunday, May 22, from 11:30 a.m. to 7 p.m. All products must be checked in by 7 p.m. on Sunday, May 22, to be eligible for judging. NCA is not responsible for products not delivered. No refunds will be given if the products are not received by the deadline.
Product check-in is in McCormick Place Room W196, which is on Level 1a and can be accessed through West Hall or Gate 42 off Martin Luther King Dr.
Judging will take place on Monday, May 23, from 9 a.m. to 12 p.m.
All category finalists and winners will be announced at the Most Innovative New Products Awards Ceremony on Monday, May 23, at 5 p.m. at the Hyatt Regency Downtown.
All MINPA entries will be on display in the Most Innovative New Product Awards Showcase on the show floor in the West Hall. Finalists and winners will be highlighted in separate showcases.