You Could Be The
Official Snack of
The Sweets & Snacks Expo
Your flagship product or newest innovation could be the Official Snack of the 2022 Sweets & Snacks Expo!
Take advantage of the newest, high-impact branding opportunity as the show’s official snack in your chosen snack segment. Only one company per snack segment can receive this designation. The categories include:
- Official Chip of the Expo
- SOLD: Frito-Lay
- Official Nut of the Expo
- Official Meat Snack of the Expo
- Official Cookie of the Expo
- SOLD: Hostess Brands
- Official Pretzel of the Expo
- Official Popcorn of the Expo
The Official Snack brand marketing investment for the 2022 Sweets & Snacks Expo is $40,000, with the rate increasing to $45,000 in 2023. Companies committing to two years of participation will lock in a price of $40,000 per year for the 2022 and 2023 shows.
Unparalleled Brand Awareness Opportunities
Official Snack sponsors will receive high-impact brand placement and support during the 2022 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand.
Additionally, each Official Snack sponsor will receive:
- Branding space (All artwork and production are the responsibility of the sponsor.)
- A full-page four-color advertisement in the What’s Happening Guide recognizing the sponsoring company as the category-exclusive Official Snack of the Sweets & Snacks Expo (Artwork is the responsibility of the sponsor. NCA reserves the right to the placement of the ad.)
- VIP access to the Executive Lounge, a private VIP destination only available to sponsors of $18,000 or more, top retail customer attendees and valued customers that includes amenities like professional concierge services, private sampling opportunities and a comfortable setting for high-level networking
- Category-exclusive inclusion of the sponsors’ snacks at the Industry Buzz Networking reception* in the Grand Concourse on Wednesday, May 25 (Receptions will follow current sampling protocols.)
- A feature in the Candy & Snack TODAY Show Daily
- An Official Snack logo for the sponsor’s marketing use
- An Official Snack logo next to the company listing in the What’s Happening Guide
- Additional priority points for future booth location selection
- A featured logo on SweetsandSnacks.com
Official Snack sponsorship is available on a first-come, first-served basis, and these exciting opportunities for show-wide branding are expected to move quickly.