The Official Product of
The Sweets & Snacks Expo
Your flagship product or newest innovation could be the Official Product of the Sweets & Snacks Expo!
Only one company per segment can receive this designation. Official product sponsors will receive high-impact brand placement and support during the 2024 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand. Don’t see the product you want to highlight here? We’re listening. Contact Kim Nolan to discuss.
- Official Chip of the Expo
- Official Cookie of the Expo
- Official Gum of the Expo
- Official Gummy of the Expo
- Official Lollipop of the Expo
- Official Milk Chocolate of the Expo
- Official Nut of the Expo
- Official Meat Snack of the Expo
- Official Pretzel of the Expo
- Official Popcorn of the Expo
The Official Product brand marketing investment for the 2024 Sweets & Snacks Expo is $45,000.


Unparalleled Brand Awareness Opportunities
Official Product sponsors will receive high-impact brand placement and support during the 2024 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand.
Additionally, each Official Product sponsor will receive:
- Branding space (All artwork and production are the responsibility of the sponsor.)
- A full-page four-color advertisement in the What’s Happening Guide recognizing the sponsoring company as the category-exclusive Official Product of the Sweets & Snacks Expo (Artwork is the responsibility of the sponsor. NCA reserves the right to the placement of the ad.)
- VIP access to the Executive Lounge, a private VIP destination only available to sponsors of $20,000 or more, top retail customer attendees and valued customers that includes amenities like professional concierge services, private sampling opportunities and a comfortable setting for high-level networking
- Category-exclusive inclusion of the sponsors’ product at an industry networking reception TBD.
- A feature in the Candy & Snack TODAY Show Daily
- An Official PRODUCT logo for the sponsor’s marketing use
- An Official PRODUCT logo next to the company listing in the What’s Happening Guide
- Additional priority points for future booth location selection
- A featured logo on SweetsAndSnacks.com