The Official Product of
The Sweets & Snacks Expo

Your flagship product or newest innovation could be the Official Product of the Sweets & Snacks Expo!

Only one company per segment can receive this designation. Official product sponsors will receive high-impact brand placement and support during the 2024 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand.  Don’t see the product you want to highlight here?  We’re listening.  Contact Kim Nolan to discuss.

  • Official Chip of the Expo
  • Official Cookie of the Expo
  • Official Gum of the Expo
  • Official Gummy of the Expo
  • Official Lollipop of the Expo
  • Official Milk Chocolate of the Expo
  • Official Nut of the Expo
  • Official Meat Snack of the Expo
  • Official Pretzel of the Expo
  • Official Popcorn of the Expo

The Official Product brand marketing investment for the 2024 Sweets & Snacks Expo is $45,000.

Unparalleled Brand Awareness Opportunities

Official Product sponsors will receive high-impact brand placement and support during the 2024 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand.

Additionally, each Official Product sponsor will receive:

  • Branding space (All artwork and production are the responsibility of the sponsor.)
  • A full-page four-color advertisement in the What’s Happening Guide recognizing the sponsoring company as the category-exclusive Official Product of the Sweets & Snacks Expo (Artwork is the responsibility of the sponsor. NCA reserves the right to the placement of the ad.)
  • VIP access to the Executive Lounge, a private VIP destination only available to sponsors of $20,000 or more, top retail customer attendees and valued customers that includes amenities like professional concierge services, private sampling opportunities and a comfortable setting for high-level networking
  • Category-exclusive inclusion of the sponsors’ product at an industry networking reception TBD.
  • A feature in the Candy & Snack TODAY Show Daily
  • An Official PRODUCT logo for the sponsor’s marketing use
  • An Official PRODUCT logo next to the company listing in the What’s Happening Guide
  • Additional priority points for future booth location selection
  • A featured logo on SweetsAndSnacks.com

Questions?

Contact Kim Nolan: kim.nolan@sweetsandsnacks.com | 202-534-1462