The 2021 Sweets & Snacks Expo will be held Tuesday, May 24 – Thursday, May 26. The Sweets & Snacks Expo’s Supplier Showcase and Most Innovative New Products Award (MINPA) Keynote address will be held Monday, May 23. The show floor will open on May 24.

The Sweets & Snacks Expo is a trade-only event. Attendance is restricted to companies in the confectionary and snack industries, and the show is not open to the public. Before registering, prospective attendees should view the Sweets & Snacks Expo’s admission qualification requirements.

No one under age 16 will be admitted to the Sweets & Snacks Expo. Only nursing infants (swaddled or carried) are allowed on the show floor, and they must be carried in some sort of harness attached to the body. No car seats, buggies, wagons or strollers will be permitted.

There is no deadline to register as Sweets and Snacks offers both online and onsite registration.  However, the registration fees scale as the registration date draws closer to the show.  As soon as 2022 fees are set, they will be posted. Sign up to be notified when 2022 registration opens here.

Only approved buyers and broker/supplier members are permitted to bring a spouse to the Sweets & Snacks Expo. The spouse can be registered during the registration process, or attendees can log into the attendee dashboard and click “ADD SPOUSE.”

Sweets & Snacks Expo exhibitors have the option to distribute pre-packaged samples. Sweets & Snacks Expo exhibitors can give each buyer two samples a day. Only bags authorized by the Sweets & Snacks Expo are permitted on the show floor.

Sweets & Snacks Expo show management asks for 3-5 business days to process a pending application. To help expedite the process, prospective attendees should upload or email all of their qualification documentation during the process.

Attendee badges are necessary credentials to attend the Sweets & Snacks Expo. In order to remove any possibility for badge duplication, a badge verification policy is strictly enforced. Attendees with a lost or stolen badge will be charged a $100 replacement fee.

Book your hotel by clicking here. Alternatively, attendees can explore hotel options at the end of the registration process.

Complimentary shuttle buses will service all hotels in the Expo block except the Hyatt McCormick and Marriott Marquis which are within walking distance of McCormick Place.

There will be shuttles to both Chicago airports on Thursday, May 26.  Separate fees will apply.

No animals will be permitted except properly identified, on-duty ADA-recognized service animals. No branding of any type is permitted on the service animals.

Attendees do not pay for their badge until the registration is approved.

The Sweets & Snacks Expo does not offer one-day passes.

All attendees are encouraged to attend the Sweets & Snacks Supplier Showcase on Monday, May 23. Click here for more information.

The Sweets & Snacks Expo requires unique email addresses for attendees, exhibiting personnel and media. In addition to making the registrant easier to verify, using a unique email address allows each Sweets & Snacks badge holder to utilize and customize the online show planner and the show's mobile app and receive timely Sweets & Snacks information and communications.

The Sweets & Snacks Expo will not mail badges in advance. The show will have multiple locations for all attendees, media and exhibitors to pick up their badges.

No, badge passing/sharing is not permitted and can result in being banned from the Sweets & Snacks Expo.

Sweets & Snacks Expo permits certain non-exhibiting manufacturing companies to visit the show strictly to experience it in consideration of future participation. Only two badges per company will be permitted, and “suitcasing” is strictly prohibited. Every non-exhibiting manufacturer must agree to abide by these guidelines in order to attend the show.

Instructions for requesting a visa are included as part of the registration process. For more information, please contact us.