The National Confectioners Association announced that Voortman®, which was acquired by Hostess Brands, LLC in 2020, has been named the “Official Cookie” of the 2021 Sweets & Snacks Expo. With this designation, the Voortman brand will have a widespread presence across the show, which regularly draws thousands of confectionery and snack industry professionals.

The Sweets & Snacks Expo is excited to announce that it is now accepting submissions for the ‘Most Innovative New Product Award’ through May 28, 2021. This is one of the most competitive awards that recognize the most innovative candy and snack products during the past year.

The Sweets & Snacks Expo announced that registration is open for the 2021 show, taking place this year from June 22-25 at the Indiana Convention Center in Indianapolis. Organized by the National Confectioners Association, the Sweets & Snacks Expo is the largest show in North America representing the confectionery and snack industries.