WASHINGTON (July 6, 2020) – The Sweets & Snacks Expo is excited to announce Sweets & Snacks On Demand, a new digital platform designed to bring together the Sweets & Snacks community – from any location and at any time. This impactful and innovative approach to community building will allow retailers, buyers and manufacturers to celebrate innovation, learn through education programs and share and discover the industry’s newest products.
“The role of the Sweets & Snacks Expo as an industry convener to create excitement and engagement for our category is as important as ever – even though we couldn’t be together this year, it’s crucial that we stay connected,” John Downs, NCA president and CEO, said. “We’ve created a dynamic platform where the community can interact with each other, gain a deeper understanding of the topics that are important to their businesses, and where retailers can discover innovative new candy and snack products as they look to spark growth in the category.”
Sweets & Snacks On Demand offers a four-part experience for the community:
- Manufacturer Search: A searchable database of confectionery and snack manufacturers and brands, plus company news and contact information.
- Innovation Center: Sweets & Snacks On Demand’s dedicated digital showcase of recently launched and not-yet-in-market product innovations from confectionery and snack manufacturers.
- Product Spotlight: Candy & Snack TODAY’s new editorial showcase of all the products and promotions being shared digitally during Sweets & Snacks On Demand.
- Sweet Insights: Unwrapped: A digital education series made possible by Barry Callebaut and designed to provide the industry with the latest in consumer, category and channel insight.
The Sweets & Snacks community can expect to see more products and features added during the coming months, including the launch of the Innovation Center this week – which will immediately enable connections with hundreds of the industry’s manufacturers, while offering access to the latest innovations, featured products, and insights that help retailers stay ahead of trends and grow their businesses.
To start your journey with Sweets & Snacks On Demand, visit SweetsAndSnacks.com from now until November 30, 2020.
To receive biweekly insights from the Sweets & Snacks team, please sign up here.
About the Sweets & Snacks Expo:
Sponsored by the National Confectioners Association, the Sweets & Snacks Expo is the confectionery and snack industry’s most successful, world-class event. It is unrivaled in new product launches, business building solutions and innovations in merchandising. Qualified candy and snack professionals attend with global presence from 90 countries. More than 850 companies displaying the latest in candy and snack products participate in the Expo. The event is held each May at Chicago’s McCormick Place.
About the National Confectioners Association (NCA):
The National Confectioners Association is the trade organization that advances, protects and promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps foster an environment that enables candy makers to thrive. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.
Lauren O’Toole Boland