Best Practices for Checkout Merchandising
Top retailers make almost $100 per day per store more than the average retailer in profitable front-of-store sales. What are top retailers doing to drive unplanned purchases in-store? This session will share examples of what best-in-class merchandising looks like for large and small format retailers across all pay points and provide practical tips for driving confectionery and snack sales.
Graham CloeterPartner, Impulse Marketing
Graham Cloeter is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion.