Building a Great Checkout Experience
Top retailers make almost $100 per day per store more than the average retailer in profitable front-of-store sales. What are top retailers doing to drive unplanned purchases in-store? This session will share examples of what best-in-class merchandising looks like for large and small format retailers across all pay points and provide practical tips for driving confectionery and snack sales.
Cam CloeterPrinciple & Founder, Lighting For Impact
Before founding Impulse Marketing, Cam Cloeter served several companies including Coca-Cola USA, Mars Wrigley, Time Warner, Viacom and Source Interlink in various leadership roles throughout his career. He founded Impulse Marketing Co. (IMC) in 2002 and co-founded Lighting for Impact in 2012 to help retailers and suppliers optimize checkout category performance. Cam regularly uses his expertise in in-store merchandising analytics and insights to create custom merchandising solutions. He is recognized as an expert in front-of-store merchandising and frequently speaks at industry events.
Graham CloeterPartner, Impulse Marketing
Graham Cloeter is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion.
Lance OelkeManaging Partner, Complete Fixture Solutions
Marlow NickellCo-Founder, GroceryTV
Tim BarnesNational Account Executive, True Manufacturing