Building Effective Merchandising Programs: Retailer Panel Discussion
Leading retailers are changing how they manage and collaborate across internal and external stakeholders to create a positive experience for their shoppers and drive sales. In this moderated panel discussion, attendees will learn from retail experts on best practices, challenges, and opportunities they see in planning for the checkout experience of future. Attendees will learn how brands can plan, implement, and measure transaction and merchandising solutions that deliver success at the front end.
Mindy AsperPartner, Impulse Marketing
Mindy Asper is a partner at Impulse Marketing Co. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. IMC’s analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion. An entrepreneur at heart, Mindy has a passion for finding new, innovative solutions for retail challenges as proven by her many roles at early-stage companies as an executive, advisor and founder.