Checkout Update 2023: Trends and Opportunities
An industry standard, Impulse Marketing Company’s annual Checkout Update 2023 report highlights checkout category sales and merchandising trends. Cam Cloeter will share the biggest transaction trends impacting shopping and merchandising, including opportunities for growth; checkout category trends from IRI’s new front-end database that highlights confections and snack performance. Attendees also learn merchandising solutions that are proven to drive profitable unplanned sales and higher conversions at retail.
Cam CloeterPrincipal & Founder, Impulse Marketing
Before founding Impulse Marketing, Cam Cloeter served several companies including Coca-Cola USA, Mars Wrigley, Time Warner, Viacom and Source Interlink in various leadership roles throughout his career. He founded Impulse Marketing, Co. in 2002 and co-founded Lighting for Impact in 2012 to help retailers and suppliers optimize checkout category performance. Cam uses his expertise in in-store merchandising analytics and insights to create custom merchandising solutions. He is recognized as an expert in front-of-store merchandising and frequently speaks at industry events.