Checkout Update: Trends and Opportunities
This popular session will share new insights from the 2023 edition of Impulse Marketing Company’s annual Checkout Update and explore front-end trends. We’ll share areas of growth for confections and snacks, help retailers understand how to capitalize on unplanned sales opportunities and learn about merchandising solutions that are proven to drive profitable unplanned sales. Mindy will be joined by Tom McGinley, Client Insights Consultant, Circana to add his perspective to the conversation.
Mindy AsperPartner, Impulse Marketing
Mindy Asper is a partner at Impulse Marketing Company. With a background in retail analytics and sales, Mindy joined IMC in 2003 to bring a fact-based process to checkout. Mindy’s expertise is in leveraging insights and data to help develop innovative solutions and go-to-market plans. An entrepreneur at heart, Mindy has a passion for innovation and working with clients, partners and start-ups to bring new solutions and concepts to the industry.